Windows 8 tablets did surprisingly well in the first quarter, boosting Intel's share of the market from practically zero to around 7 percent.
Intel's Bay Trail version of
Atom, due in the second half of the year, should be a compelling
product, Seymore said. The Bay Trail version of Atom will be the first
SoC to support both Android and Windows 8, enabling OEMS to simplify
platform designs and hit price points as low as $200, he said.
Analytics (Boston) reported that global branded tablet shipments
reached a record high of 40.6 million units in the first quarter, up 117
percent from the first quarter of 2012. "Demand for tablets among
consumer, business and education users remains strong," said Peter King,
director of tablet research at the firm.
King said Android
captured a record 43 percent share of global branded tablet shipments in
the first quarter, up 34 percent from the first quarter of 2012. Global
Android tablet shipments increased 177 percent year-over-year to reach
17.6 million units, King said.
Including white box
tablets—tablets produced by an ODM or other contract manufacturer that
are re-branded by another company—Android tablets held 52 percent of the
market in the first quarter, higher than 41 percent of the market for
Apple's iOS, King said.
"The bulk of the white box tablets are
Android low budget models aimed at a different market to the branded
tablets," King said.