This is the second part of an interview conducted with Ajoy Bose, CEO of Atrenta. He talks about EDA in the past and the future...
Brian: What challenges would you like to be working on, or what’s going to keep you interested in this industry for another 10 years?
I’ll break things up into three windows. My immediate focus, of course,
is Atrenta. I’ve got to take Atrenta to some very decent outcome. I
mean, I have 10 years invested in it. A lot of my colleagues have a lot
of their life invested in it. I have to find a good outcome for the
company, for the employees, for the shareholders, and for the industry.
In the mid-term, I have built up a lot of friends, I have a reasonable
network in the industry, and I want try to use it to some positive
effect. For example, when I see divergent standards in the industry, I
know it is because the two companies are promoting each standard because
it helps them. But, in the long run, it does a big disservice to the
industry. I’d like to see if I can provide some level of help or some
guidance to lead towards convergence in the industry.
involved with the big Verilog VHDL debate. I was in the Verilog camp and
then I inherited VHDL and I was doing both and I painfully became aware
of what this was doing to the user community. More recently, we have
had the CPF, UPF issue and I did try a little bit, but I wasn’t in a
position to impart a big impact. I couldn’t spend as much time as I
would have liked to talk to my friends in both camps and try to bring
them together and to some level of harmony.
In the longer term, where I’m not the operational person anymore, I would like to spend more time mentoring.
Brian: I didn’t hear anything about a new techno idea that you want to play with.
I don’t have one today. I don’t completely rule it out. It’s got to be
something novel and unique and interesting. I wouldn’t do it purely for
the business aspect of it. It’s got to psych me.
Brian: Would it be in EDA again?
It could be, but in my career I’ve tried other things as well. When I
was in the parallel entrepreneur mode, I went into domains like digital
video. In those days MPEG was hard, but I gravitated back to EDA and
then I’ve been in it so long and I understand it quite well.
my early years in EDA, in the early ‘80s at Bell Labs, the Bell System
was beginning to use semiconductors, integrated circuits, LSI in a big
way in its products. They had just realized the power of using LSI in
those products and it was a big driver from a cost reduction point of
view, expansion point of view and so forth. The senior management of the
company would get a chance, once or twice a year, to get in front of
the senior VPs of Bell Labs and there were people in the room who had
won the Nobel Prize. You would do your dog and pony show for them. You
would tell them about what you had done over the past year. It was clear
that they had a huge amount of respect for EDA. They saw this
revolution going through the telephone business and the revolution was
heavily driven by integrated circuits replacing discretes and what was
still left from the electromechanical days. They would say was that EDA
was at the leading edge of that wave. They saw EDA driving integrated
circuits and integrated circuits driving the products, which were
bringing this change in the industry. Unfortunately from that view or
that image of EDA, we have definitely gone way back into a backseat. I
hope, that sometime in my lifetime, I see EDA getting back into that
– keeping you covered
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