Ultrabooks have failed to take the market by storm given their relatively high prices and the market fervor over tablets. It’s not clear Haswell will change the dynamics.
“Intel didn’t announce pricing on mobile versions of Haswell, and based on the published prices for Haswell-generation Core i5’s and i7’s, people think Intel raised prices,” said Brookwood. “I suspect the Core i3 mobile prices are likely to start at about $200 in quantities of a thousand,” he speculated.
In an email from Taipei, Linley Gwennap, principal of The Linley Group (Mountain View, Calif.), praised Haswell’s new graphics but said the chip “does little to address cost and power, which are the two big problems holding back Ultrabooks, convertibles and Windows 8 tablets.
“Here at Computex, I'm seeing more of these new form factors, but no one wants to talk about system prices,” reported Gwennap. “I think these types of devices will still be expensive at least through the end of the year,” he said.
Mike Demler, a senior analyst for the group’s Microprocessor Report, said “Intel did a small increase for [Haswell] desktops, where the performance boost compared to Ivy Bridge is small.
“For the mobile processors with the newest features, like Iris Pro graphics, Intel is charging large premiums over comparable Ivy Bridge chips,” Demler said. “Technically, the features of the new single-package devices look promising, but the high prices will be a problem,” he added.
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Intel claims Iris doubles 3-D performance compared to its current integrated graphics cores.