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Pursue innovation, reject novelty

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kfield
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What about both?
kfield   6/30/2013 9:00:06 PM
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You make some good points in your article, but isn't it possible to be both novel and create value for the customer? If you think about some of the really great game-changing products of the past (think Apple), many of them were successful because they were both useful, and novel in the sense that a whole new category of products was created.

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