There's a fine line between innovation that's useful and innovation that's a trendy novelty. A well-defined line could reduce operational risks and supply chain challenges.
As one PwC report points out, innovation is moving from something created in a lab towards something that creates value for customers. Said another way, as written here, innovation is "something different that has impact."
Generally, over the last decade or two, the electronics supply chain has taken a number of steps that by those definitions fall into the innovation category. New software tools, along with better internal and cross-enterprise practices, have improved forecast and inventory visibility, product delivery, manufacturing process, and new product design -- all of which have created value and impact.
You make some good points in your article, but isn't it possible to be both novel and create value for the customer? If you think about some of the really great game-changing products of the past (think Apple), many of them were successful because they were both useful, and novel in the sense that a whole new category of products was created.
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