“A man should look for what is, and not for what he thinks it should be. Information is not knowledge.” – Albert Einstein
In the world of Big Data, insight—not information—is power. Visibility into what customers and constituents want and why they want it can help organizations create effective strategies that satisfy and provide value on the front end, and reduce waste and eliminate costly guess work on the back end.
But incredibly large and growing data volumes are challenging both the technical and human resources for many organizations. Some researchers estimate that 2.7 zettabytes of information is stored digitally around the globe—a volume that grew by 48 percent from 2011. Others say the amount of global data is doubling every 18 to 24 months. There’s no question that the digital universe is rapidly expanding and the ability to make sense of that universe, or at least your corner of it, is getting increasingly difficult.
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What’s needed is a renewed focus on the place where this information resides. The ground zero, if you will, of Big Data—the storage infrastructure. What’s needed is a smarter approach to storage that tightens up the infrastructure and transforms it into a strategic business post rather than a data dumping ground.
A smarter approach to storage is one that leverages technologies that are designed to improve efficiencies and better manage storage sprawl; technologies that are self-optimizing and require little if any human interaction; and finally, technologies hat are easily virtualized to take advantage of the cloud for greater flexibility, scalability and cost savings.