I bought a device just like Google's new Chromecast in a Chinese electronics market more than a year ago, raising questions about today's design pipeline.
I think this doesn’t bode well for Apple, Intel, Microsoft, HP (again), Sony, and maybe even Samsung. Cheap, fast (ARM) processors, ubiquitous wireless connectivity and the cloud are going to bring us some very cool new devices that will unseat some of the current big tech incumbents.
Big talk, I know, but history (and the innovator's dilemma) means that this is inevitable. Large companies find innovation hard. They either acquire the companies that threaten them or sadly disappear. But somehow Google can still act like a startup and that's fascinating to watch with a product like Chromecast.
Should more companies give their engineers some free rein to innovate and take some risks? There was a time when great products came out of HP and yet I hear nothing from them these days even during a time of rapid change and easy access to cool technology.
The main focus of this blog is to look at the Internet of Things. I see Chromecast as part of that movement because almost every home has a TV. The ability to use the TV as an interface for displaying data opens up incredible possibilities for all those sensors and video applications that are starting to appear.
Google's ace in the hole here is software, taking today's technology and making it useful, something many other folks are doing on Kickstarter. Google has shown us with Chromecast that a large company can be nimble but what other big tech player do you see doing this?
I think we are at a huge inflection point because the parts are there, the connectivity and cloud services are in place; all it takes is a spark!
The Telechips TCC8925 powers the device from the China market.