Breaking News
Blog

Launching the Product

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
barunkd
User Rank
Author
Finding Beta Customer is Key to Success in Technology Product
barunkd   5/26/2014 9:03:02 AM
NO RATINGS
Dear Michel,

In my opinion technology product has two phases of launch. First a start-up develops a PoC which shows the concept, elaborates how the product can solve a problem and how it is different from existing products. Then the company needs to talk in its private network to get a beta customer who is ready to work with the start-up. This is very important for technology product. A technology product is very rarely successful unless it is developed with its customers.

Once the product is developed then public launch can be done. I think writing in journals/ blog site (like EETimes, SemiWiki etc) and presenting papers on technical conferences are most effective tool for product promotion. And the article and/ or the speech should have deep technical discussion on the problem and how the problem can be solved. It should not be a just product features description. I will recommend participation in exhibition only if there is a demo which can be shown to the interested customers. Otherwise just having few posters and brochures does not yield any big benefit.

Also I think for product in semiconductor industry (be it EDA tool, design IP or SoC) product marketing and/ or sales manager should have strong technical understanding of the domain. He should be able to engage in technical discussion with his potential customers. MBA is good to have, but MBA without technical understanding is of very little use.  

Regards,

Barun

 

 

_hm
User Rank
Author
Tune to market requirements
_hm   9/28/2013 9:11:02 AM
NO RATINGS
There is no one prudent approach for all product launch. It very much also depends on type of market and support from customers. In consumer or high quantity industrial market, perfect launch is required. However, in low volume market, customer is hurry and ready to take risk for eventual tune at the end. Each product launch is to evaluated for market it serves.

 

wilber_xbox
User Rank
Author
perfect product launch
wilber_xbox   9/27/2013 1:19:36 PM
NO RATINGS
everyone wish for a perfect product launch, at right time and place. But its hard to judge and especially difficult for small startup companies with limited resources. Most of the time there is too much pressure from investors to bring product to the market and make a fortune.

Caleb Kraft
User Rank
Author
pivot!
Caleb Kraft   9/27/2013 11:48:17 AM
NO RATINGS
Hey, We can all agree that your first impression is extremely important. However, lets not forget about the importance of pivoting to better meet what your audience needs. If your product isn't working out, FIX IT or CHANGE. The important part is that you do it quickly and do it well.

More Blogs
The three-way partnership event in Munich announcing the development of a standard platform for autonomous driving was somewhat somber and low energy.
Ericsson recently released rankings of connected cities based on their use of information and communication technology. Where do American cities stack?
Can you name these "intelligent" DMMs featured in an EDN article from 1982?
The innovative application of a mix of simulation techniques has provided a team at IBM with a unique ability to view the connection between atomic bond type, drift and electrical conductivity in PCM devices. Results overturn some old ideas of band gap expansion.
Wide band gap semiconductor materials (diamond, silicon carbide, and gallium nitride) are well positioned to play important roles in the next and future generations of consumer and military/defense electronics capability.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed