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NXPís JV Bets on Chinaís Tenuous EV Market

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junko.yoshida
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NXP today is "practically a Chinese company"
junko.yoshida   12/10/2013 4:30:44 PM
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It was only a year ago when I wrote a story about NXP today being "practically a Chinese company." That was exactly what NXP's CEO told me during an one-on-one interview at that time.

The JV with Datang couldn't have been pulled off without NXP's first-hand experience with talent and automotive market in China.

While the EV market in China is still iffy at best (NXP also knows it), the automotive electronics-focused fabless in China is an intriguing idea; and I will be sure to follow their development; and if there are similar Chinese fabless companies in the automotive electronics popping up soon...

_hm
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CEO
Automative ICs - what kind?
_hm   12/13/2013 5:29:22 PM
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Automative ICs are very vast field. What type of ICs they are focused on? Is it high voltage power electronics or MEMS or high temprature analog/digital/mixed siganl ICs used near high temperature engine?

 

prabhakar_deosthali
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CEO
Re: Automative ICs - what kind?
prabhakar_deosthali   12/16/2013 7:11:32 AM
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If EVs is going to be the focus , then the focus will definitely be on battery management ICs and the motor control ICs which form the crucial part of the EV control system.

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