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Business for Engineers: Pulling Your Emotional Strings

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David Ashton
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Re: Thanks for reminding me
David Ashton   1/4/2014 11:23:51 PM
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@MB - it's a weird world we live in, isn't it??

MeasurementBlues
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Re: Thanks for reminding me
MeasurementBlues   1/4/2014 11:17:36 PM
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Aussie Real Estate agents also have the gift of finding fine terminology.  I guess it is universal

Here in Massachusetts, we have statewide stadanrdized testing for public schools. It was designed to tell educators which schools and school districts needed imrpovement, but it's turned into a selling point for homes. Real estate agents who will in school districts with high MCAS test scores will use it to make sales. Some school districts started teaching to the test rather than teaching to educate to raise property values on their homes. That goes a step further because raising property values raises more tax revenue.

David Ashton
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Re: Thanks for reminding me
David Ashton   1/4/2014 7:55:40 PM
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@SA-Penguin...I think you're in Australia too??  Aussie Real Estate agents also have the gift of finding fine terminology.  I guess it is universal.....

henry..12
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Re: Thanks for reminding me
henry..12   1/4/2014 7:21:07 PM
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@sa_penguin  what a fun view of selling terms!

My wife and I were shopping for a building lot some years ago. One description sounded terrific: prime building lot on 11 ridge top acres. Private access through the gently rolling hills.

We drove to the site. My wife's question was "how did the advertisement describe this parcel?" I read the description to her. Her reply? "if we stumbled at the building pad we'd be in the bay before we knew it. That's pretty steep hills for gentle rolling. I'd hate to see steep hills."

 

sa_penguin
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Thanks for reminding me
sa_penguin   1/3/2014 9:33:05 PM
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Australia / New Zealand comedian John Clarke had a send-up of terminology used in selling houses. A copy of his sketch lives on, in Youtube:

http://www.youtube.com/watch?v=JbFlstJ4u8E

 

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