Design Con 2015
Breaking News
Blog

Business for Engineers: Black Hat Selling

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
Page 1 / 3   >   >>
Etmax
User Rank
Rookie
Re: Scary
Etmax   1/16/2014 5:35:31 PM
NO RATINGS
@Max Maybe that's the sign of a mark?? LOL

henry..12
User Rank
Blogger
Re: Scary
henry..12   1/16/2014 11:56:59 AM
NO RATINGS
@Max The Magnificent   "Surely not if they have "Magnificent" in their title :-)"

The duping would have to be worthy of the Wizard of Ahhhs ...

henry..12
User Rank
Blogger
Re: Scary
henry..12   1/16/2014 11:54:22 AM
NO RATINGS
@Etmax   "thanks. I'll now have to be suspicious of anything you offer LOL"

My pleasure :)

Many of these techniques can be employed in fully ethical manners, BUT it takes a skilled practitioner to navigate that minefield without crossing the line. "Ethical manner" is often in the eye of the beholder and in the intent of the marketer.

I hope to offer you something "too good to pass up" in the future, and to do so without crossing the line with you!

 

Max The Magnificent
User Rank
Blogger
Re: Scary
Max The Magnificent   1/16/2014 11:32:06 AM
NO RATINGS
@Henry: Everybody can be duped at some time ...

Surely not if they have "Magnificent" in their title :-)

henry..12
User Rank
Blogger
Re: Directed Advertising
henry..12   1/15/2014 8:55:10 PM
NO RATINGS
@Wnderer  A number of years ago the idea of "one to one selling" took hold in many businesses. But it is a simple extension the craft that copywriters have practiced for years. The goal is to turn one-to-many marketing into one-to-one marketing and sales. Unfortunately, people don't make even a p[assing attempt at keeping their information private. And at the least a marketer can find out oodles of information about most anyone without resorting to data aggregators. 

henry..12
User Rank
Blogger
Re: Scary
henry..12   1/15/2014 8:50:31 PM
NO RATINGS
@Max The Magnificent  Everybody can be duped at some time ...

henry..12
User Rank
Blogger
Re: intent
henry..12   1/15/2014 8:48:31 PM
NO RATINGS
@Etmax    Boiler-room sales folks, and others like them, don't care about the long term value of a customer because they are compensated on how many sales they made today. Regis McKenna used to say that the more opporunities that you had to make a decision the easier the decision  would become. The converse is also true - reduce the number of times that a person can make a buy deision per unit of time for a single product and the temptation to unethically manipulate skyrockets.

Etmax
User Rank
Rookie
Re: Scary
Etmax   1/15/2014 5:54:33 PM
NO RATINGS
:-) thanks. I'll now have to be suspicious of anything you offer LOL. That sounds like a very clever one. I've been using Eudora for email since about '92 and it warns you when you try to click on a link that goes somewhere else other than described, and you can hover the mouse over any link to see its true nature. It's a cleaver feature and because Eudora hasn't been updated in something like 10 years I'm going to have to move away from it eventually but I will miss these clever "reality checks" it has. I wish some clever group in the open source community would revive it. There is a group running it but they've made it look like Thinderbird, a UI I don't particularly care for.

Wnderer
User Rank
CEO
Directed Advertising
Wnderer   1/15/2014 2:03:20 PM
NO RATINGS
Directed advertising makes this all more sinister. Where these techniques were once broadcasted to the masses and we could kind of educate ourselves and rise above them, these campaigns are more and more being personalized to us. We are monitored by all these data collection services which use the information to figure out what works on us. You may think you are able to outwit these techniques, but are you prepared for some neural network someplace studying you, looking for your weaknesses and crafting advertising campaigns designed to specifically manipulate you?





Max The Magnificent
User Rank
Blogger
Re: Dealing with the issue vs. the appearance of dealing with it
Max The Magnificent   1/15/2014 12:28:59 PM
NO RATINGS
@resistion: These guys will fall apart upon a technical question...

Oooh -- I like asking technical questions :-)

Page 1 / 3   >   >>
Most Recent Comments
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Top Comments of the Week