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Yoshida in China: Why 'WeChat'

Dramatic shift from Weibo to WeChat
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AZskibum
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CEO
Re: Red envelope
AZskibum   3/17/2014 9:09:33 AM
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I was thinking the same thing. The red envelopes seems like rocket fuel boosting the launch of what would already have been a sucessful, nicely integrated app. Marketing genius!

junko.yoshida
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Blogger
Hail a cap app
junko.yoshida   3/14/2014 8:10:00 AM
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It's Friday evening in Beijing, and I just spent 30 min. looking for a cab. I so wished I could have found the hail a cab app!

junko.yoshida
User Rank
Blogger
Re: Red envelope
junko.yoshida   3/14/2014 8:06:55 AM
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Yeah, I totally, agree, Susan. It's genius. Anyone who wants to receive money will sign up for it; and the fact that the amount of money you receive is "random" adds some game quality to the whole thing...and of course, you need to act fast if you want get any money!  

Susan Rambo
User Rank
Blogger
Red envelope
Susan Rambo   3/13/2014 10:15:17 PM
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The red envelope app/scheme is brilliant.

junko.yoshida
User Rank
Blogger
Re: But WeChat will invade your privacy
junko.yoshida   3/13/2014 9:22:07 PM
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Any social media is not for the faint hearted -- whether in the United States or in China -- when you are worried about privacy. I am not saying that the invasion of our privacy is good; but it seems to me that cats are out of the bag.

chanj0
User Rank
CEO
In addition to Whatsapp
chanj0   3/13/2014 8:55:24 PM
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WeChat has done a better integration job than Whatsapp, offering more services than simply just messaging. There has been more subscribers from China than from anywhere else. Yet, i believe WeChat has reached a tipping point that there will be more subscribers in the coming years. In addition, they have done a good job of staying neutral from government and investors.

Another popular messaging app is called LINE. I'm impressed in their additional services and the money making stickers.

TonyTib
User Rank
CEO
It's political and cultural
TonyTib   3/13/2014 6:01:38 PM
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Some Chinese cultural preferences are basically the opposite of American preferences.

Secondly, the Chinese government considers anything media-related (including magazines, movies, TV, and internet) as critical, and thus prohibits direct foreign involvement (any foreign involvement has to be through joint ventures, co-production, or such).  If you want the gory details, search through the China Law Blog's archives.

Caleb Kraft
User Rank
Blogger
surprising disconnect
Caleb Kraft   3/13/2014 5:05:09 PM
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I'm always surprised at how much of a seperate market China is, when we're talking about things that have no geographical connection. I recall seeing video sites that were popular in china, and we've seen the chat systems. you would think that if they got huge there, they'd be huge here as well.  

I guess I understand HOW it happens, I'm just usually surprised that we dont' share things more.

tubeman2
User Rank
Rookie
Re: But WeChat will invade your privacy
tubeman2   3/13/2014 5:02:27 PM
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Disagree.  At least the last time I tried it a few months ago the registration insisted on entering the phone's mobile number, where a confirmation SMS was sent to.  Even if this process has changed, there is still a link between the user, their position, and their activity.

Yang.Xu
User Rank
Rookie
Re: But WeChat will invade your privacy
Yang.Xu   3/13/2014 4:54:25 PM
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What you said is simply not true. Actually you can skip that step and register without giving out your number. it is not like whatsapp, you need your mobile phone number to register.

if they wanna know about you they don't even need your number...

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