Breaking News
Ford: Where Makers & Engineers Meet
4/7/2014

Image 1 of 4      Next >

Ford Motor Company research engineer Zac Nelson
Ford Motor Company research engineer Zac Nelson

Image 1 of 4      Next >

Return to Article

View Comments: Newest First | Oldest First | Threaded View
junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:31:47 PM
NO RATINGS
Thanks, alex. In terms of "ease of use," Kinoma Create seems to belong to a whole new level. But again, yes, I am eager to find out what will come out of it.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:29:25 PM
NO RATINGS
@Bert, absolutely. When Nelson said, "We want to bring people back into automobiles," I sensed that he meant ""We want to bring [YOUNG} people back into automobiles."

Your description of generational differences is quite apt. Automobile was once the playground for kids interested in tinkering; but now digital appliances took its place. If true, indeed, Ford might be onto something... 

Bert22306
User Rank
Author
Re: What in it ?
Bert22306   4/7/2014 4:42:39 PM
NO RATINGS
I think this also has something to do with the trend of young people not being quite as anxious to own their own cars as previous generations were, Junko. Ford seems to be creating an incentive for young people to become more invested in their own cars, perhaps. As long as this can be done safely, and I don't see why it can't, then Ford may just be onto something.

A few decades ago, kids would "become invested" by installing custom carburators, intake and exhaust headers, heavy duty shocks, what have you. Now most of those possibilities have been taken away and kids have moved on to digital appliances. Ford marries the two.

alex_m1
User Rank
Author
Re: What in it ?
alex_m1   4/7/2014 4:20:46 PM
NO RATINGS
Already read the story. Great story. It would be interesting to watch how the kinoma platform unfolds.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 4:13:15 PM
NO RATINGS
Great answer. Thanks for the link, @alex_m1. 

It illustrates the undercurrent well. I see the same thing going on with Marvell's Kinoma Create module. see the story ("Internet, Apps & Now Hardware") here:

http://www.eetimes.com/author.asp?section_id=36&doc_id=1321762

 

alex_m1
User Rank
Author
What in it ?
alex_m1   4/7/2014 3:03:01 PM
NO RATINGS
> what's in it for companies -- system vendors and chip companies alike -- to invest in helping amateurs?

The answer is te growing list of hardware startup incubators[1] which invest and help startups with big ideas. Toghether they have hundreds of startups. These incubators depend on lower cost design and the maker communities.

[1]http://www.thewavingcat.com/2013/08/20/hardware-and-internet-of-things-incubators-accelerators-etc/

More Blogs
The end of November/beginning of December saw a run of new PXI test products.
Amazon Go is a heck of a good move in the game of artificial intelligence that is driving the tech sector.
Now that three vendors are chasing the embedded FPGA market, potential customers will have a wider choice, which has to be a good thing.
What technologies do Mobileye and Intel offer to autonomous driving? And what’s the division of labor between Mobileye’s EyeQ chip and Intel’s yet-to-be-announced automotive SoC?
If Apple is slashing semiconductor orders, TSMC would bear the most impact. Is this what's happening?

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed