Breaking News
Ford: Where Makers & Engineers Meet
4/7/2014

< Previous   Image 4 of 4   

The OpenXC platform provides 'real-time, read-only vehicle data beyond diagnostics.'
The OpenXC platform provides “real-time, read-only vehicle data beyond diagnostics.”

< Previous   Image 4 of 4   

Return to Article

View Comments: Newest First | Oldest First | Threaded View
junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:31:47 PM
NO RATINGS
Thanks, alex. In terms of "ease of use," Kinoma Create seems to belong to a whole new level. But again, yes, I am eager to find out what will come out of it.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 5:29:25 PM
NO RATINGS
@Bert, absolutely. When Nelson said, "We want to bring people back into automobiles," I sensed that he meant ""We want to bring [YOUNG} people back into automobiles."

Your description of generational differences is quite apt. Automobile was once the playground for kids interested in tinkering; but now digital appliances took its place. If true, indeed, Ford might be onto something... 

Bert22306
User Rank
Author
Re: What in it ?
Bert22306   4/7/2014 4:42:39 PM
NO RATINGS
I think this also has something to do with the trend of young people not being quite as anxious to own their own cars as previous generations were, Junko. Ford seems to be creating an incentive for young people to become more invested in their own cars, perhaps. As long as this can be done safely, and I don't see why it can't, then Ford may just be onto something.

A few decades ago, kids would "become invested" by installing custom carburators, intake and exhaust headers, heavy duty shocks, what have you. Now most of those possibilities have been taken away and kids have moved on to digital appliances. Ford marries the two.

alex_m1
User Rank
Author
Re: What in it ?
alex_m1   4/7/2014 4:20:46 PM
NO RATINGS
Already read the story. Great story. It would be interesting to watch how the kinoma platform unfolds.

junko.yoshida
User Rank
Author
Re: What in it ?
junko.yoshida   4/7/2014 4:13:15 PM
NO RATINGS
Great answer. Thanks for the link, @alex_m1. 

It illustrates the undercurrent well. I see the same thing going on with Marvell's Kinoma Create module. see the story ("Internet, Apps & Now Hardware") here:

http://www.eetimes.com/author.asp?section_id=36&doc_id=1321762

 

alex_m1
User Rank
Author
What in it ?
alex_m1   4/7/2014 3:03:01 PM
NO RATINGS
> what's in it for companies -- system vendors and chip companies alike -- to invest in helping amateurs?

The answer is te growing list of hardware startup incubators[1] which invest and help startups with big ideas. Toghether they have hundreds of startups. These incubators depend on lower cost design and the maker communities.

[1]http://www.thewavingcat.com/2013/08/20/hardware-and-internet-of-things-incubators-accelerators-etc/

More Blogs
A novel concept in semiconductor design is taking shape that could potentially have a dramatic impact on the costs associated with prototyping and building hardware.
System aware development, industrial application and beyond autonomous, are a few perspectives on 2017 and autonomous driving implications.
Researchers in France are preparing a trial that will add more grist to the debate over waveforms for the air interface of 5G cellular.
ACIL awards given to DLS Electronic Systems and Washington Labs
Intel’s analog experts will get a chance to show how they power processors with billions of transistors at the next month's International Solid State Circuits Conference.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed