Breaking News
Blog

Ford: Where Makers & Engineers Meet

NO RATINGS
Page 1 / 2 Next >
View Comments: Threaded | Newest First | Oldest First
alex_m1
User Rank
CEO
What in it ?
alex_m1   4/7/2014 3:03:01 PM
NO RATINGS
> what's in it for companies -- system vendors and chip companies alike -- to invest in helping amateurs?

The answer is te growing list of hardware startup incubators[1] which invest and help startups with big ideas. Toghether they have hundreds of startups. These incubators depend on lower cost design and the maker communities.

[1]http://www.thewavingcat.com/2013/08/20/hardware-and-internet-of-things-incubators-accelerators-etc/

junko.yoshida
User Rank
Blogger
Re: What in it ?
junko.yoshida   4/7/2014 4:13:15 PM
NO RATINGS
Great answer. Thanks for the link, @alex_m1. 

It illustrates the undercurrent well. I see the same thing going on with Marvell's Kinoma Create module. see the story ("Internet, Apps & Now Hardware") here:

http://www.eetimes.com/author.asp?section_id=36&doc_id=1321762

 

alex_m1
User Rank
CEO
Re: What in it ?
alex_m1   4/7/2014 4:20:46 PM
NO RATINGS
Already read the story. Great story. It would be interesting to watch how the kinoma platform unfolds.

junko.yoshida
User Rank
Blogger
Re: What in it ?
junko.yoshida   4/7/2014 5:31:47 PM
NO RATINGS
Thanks, alex. In terms of "ease of use," Kinoma Create seems to belong to a whole new level. But again, yes, I am eager to find out what will come out of it.

Bert22306
User Rank
CEO
Re: What in it ?
Bert22306   4/7/2014 4:42:39 PM
NO RATINGS
I think this also has something to do with the trend of young people not being quite as anxious to own their own cars as previous generations were, Junko. Ford seems to be creating an incentive for young people to become more invested in their own cars, perhaps. As long as this can be done safely, and I don't see why it can't, then Ford may just be onto something.

A few decades ago, kids would "become invested" by installing custom carburators, intake and exhaust headers, heavy duty shocks, what have you. Now most of those possibilities have been taken away and kids have moved on to digital appliances. Ford marries the two.

junko.yoshida
User Rank
Blogger
Re: What in it ?
junko.yoshida   4/7/2014 5:29:25 PM
NO RATINGS
@Bert, absolutely. When Nelson said, "We want to bring people back into automobiles," I sensed that he meant ""We want to bring [YOUNG} people back into automobiles."

Your description of generational differences is quite apt. Automobile was once the playground for kids interested in tinkering; but now digital appliances took its place. If true, indeed, Ford might be onto something... 

More Blogs
People talk about the significant reduction in automotive insurance rates (if you drive a self-driving car, that is) and how it will add momentum to autonomy. Is the assumption correct? I popped the question to the insurance industry.
It's time we slow down the fevered pace of new technology and product introductions and learn a lesson from Apple about useful products based on proven components.
The Industrial Internet of Things often starts with a wealth of non-IP-based links users can leverage on their way to an IoT nirvana, Echelon's chief executive says.
The economists got it wrong when they though productivity gains would lead to shorter workweeks.
Samsung is building a 10-story complex in the heart of Silicon Valley that will be home for some of its memory and display researchers and a whole lot of ecosystem efforts.
Flash Poll
Radio
LATEST ARCHIVED BROADCAST
Join our online Radio Show on Friday 11th July starting at 2:00pm Eastern, when EETimes editor of all things fun and interesting, Max Maxfield, and embedded systems expert, Jack Ganssle, will debate as to just what is, and is not, and embedded system.
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Top Comments of the Week