I went to the EE Live! conference in San Jose, and it was a blast. This is the new incarnation of the old Embedded Systems Conference (ESC). Last year, it was branded Design West, but I suspect that was too generic, since it is not aimed at mechanical engineers that might read Design News. Another problem with the word "design" is that, in the semiconductor industry, only IC engineers are considered "designers."
I was delighted to hear that UBM, the folks that run the show, are considering moving it to the Santa Clara Convention Center next year. I like Santa Clara better, since the parking is free, it's easier to get to, and it's right near my house.
So following are some snaps I took on the show floor. Bear in mind that another big part of the EE Live! is the conference part, where you can learn about the latest secrets and tips and tricks from technical experts. You have to pay for the conference, but they were nice enough to give a single-class pass to regular schmucks like me that were just attending the free show in the exhibit hall.
As you entered the show floor, there was this great theater (or, should I say, theatre) set up. Here we see show runner Karen Field (right) and EE Times editor Max Maxfield (center) doing a fun giveaway.
For the full story and more images from the event, see EETimes' sister site EDN.
— Paul Rako is an engineer who writes and a writer who engineers at Atmel.