Embedded Systems Conference
Breaking News

Marketing Insights: When Engineers Say One Thing But Do Another

View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 4 / 4
David Ashton
User Rank
Lead forms
David Ashton   7/2/2014 6:15:35 PM
I occasionally think I'll enter a competition and the form (on the net or on paper) wants all your personal info down to your grandmother's maiden name.  At this point I hit cancel or use the waste basket.

But registering and signing up to newletters from reputable companies like semi manufacturers (or EET) is a different thing - you get some good info out of it, and they will normally let you easily unsubscribe or change your preferences.  I've never been wary of doing this.

User Rank
Lead forms
Bert22306   7/2/2014 5:27:38 PM
Dunno. If someone asked me whether I ever signed lead forms, I wouldn't even know what they were asking. So if I wasn't given the opportunity to ask what this is, hard to say how I'd respond. Were the engineers in the audience given the option to not know, of was this merely a yes/no question?

Maybe it's just me, but could it be that "lead form" is marketing lingo?

I've been to countless conferences or symposiums where people are offered more information on some product or other, if they leave their business card. Hard to believe there's anything odd about this?

<<   <   Page 4 / 4
More Blogs
Doug Patton, CTO of Denso International America, Inc., said, “My idea of the autonomous car is sleeping in the backseat.” Is that yours too? Join our EE Times Radio panel debate, Oct. 26.
When vulnerabilities in Internet of Things (IoT) and connected devices are exploited, we’re not just talking about CEOs losing their job – in a worst case scenario these flaws could result in human fatalities.
Logic analyzers are an essential tool for the digital systems designer.
Why will a 3D version of triple level cell flash, notoriously the poor man's flash, replace most higher-end multi-level cell flash?
After a visit to the Semicon Europa exhibition this week, I see Dresden as a home of high tech and of some scary protests reminiscent of the 1930s.
Flash Poll
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed