Embedded Systems Conference
Breaking News
Blog

Marketing Insights: When Engineers Say One Thing But Do Another

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 4 / 4
David Ashton
User Rank
Author
Lead forms
David Ashton   7/2/2014 6:15:35 PM
NO RATINGS
I occasionally think I'll enter a competition and the form (on the net or on paper) wants all your personal info down to your grandmother's maiden name.  At this point I hit cancel or use the waste basket.

But registering and signing up to newletters from reputable companies like semi manufacturers (or EET) is a different thing - you get some good info out of it, and they will normally let you easily unsubscribe or change your preferences.  I've never been wary of doing this.

Bert22306
User Rank
Author
Lead forms
Bert22306   7/2/2014 5:27:38 PM
NO RATINGS
Dunno. If someone asked me whether I ever signed lead forms, I wouldn't even know what they were asking. So if I wasn't given the opportunity to ask what this is, hard to say how I'd respond. Were the engineers in the audience given the option to not know, of was this merely a yes/no question?

Maybe it's just me, but could it be that "lead form" is marketing lingo?

I've been to countless conferences or symposiums where people are offered more information on some product or other, if they leave their business card. Hard to believe there's anything odd about this?

<<   <   Page 4 / 4
More Blogs
We are now witnessing the U.S. vehicle safety regulators recognizing the artificial intelligence system piloting a car as “the driver” under federal law.
Qualcomm recently joined the party in China where Intel and IBM are longstanding guests. AMD needs to respond to its RSVP.
Home-made tools reduce ice buildup on the roof and can prevent damage from ice dams.
As the complexity of board-level systems has grown, hardware management systems have begun to consume a disproportionate share of design effort and BOM costs.
Hoping to forestall potential compatibility issues, the Multicore Association is looking to build an API standard on the shoulders of open-source OpenAMP.

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
Like Us on Facebook
EE Times on Twitter
EE Times Twitter Feed