Embedded Systems Conference
Breaking News
Blog

Marketing Insights: When Engineers Say One Thing But Do Another

NO RATINGS
View Comments: Newest First | Oldest First | Threaded View
<<   <   Page 4 / 4
David Ashton
User Rank
Author
Lead forms
David Ashton   7/2/2014 6:15:35 PM
NO RATINGS
I occasionally think I'll enter a competition and the form (on the net or on paper) wants all your personal info down to your grandmother's maiden name.  At this point I hit cancel or use the waste basket.

But registering and signing up to newletters from reputable companies like semi manufacturers (or EET) is a different thing - you get some good info out of it, and they will normally let you easily unsubscribe or change your preferences.  I've never been wary of doing this.

Bert22306
User Rank
Author
Lead forms
Bert22306   7/2/2014 5:27:38 PM
NO RATINGS
Dunno. If someone asked me whether I ever signed lead forms, I wouldn't even know what they were asking. So if I wasn't given the opportunity to ask what this is, hard to say how I'd respond. Were the engineers in the audience given the option to not know, of was this merely a yes/no question?

Maybe it's just me, but could it be that "lead form" is marketing lingo?

I've been to countless conferences or symposiums where people are offered more information on some product or other, if they leave their business card. Hard to believe there's anything odd about this?

<<   <   Page 4 / 4
More Blogs
How best to deal with the impact of multiple voltages on the integrity of your layout and your circuit
Stop-gap measures like combining LTE and Wi-Fi carriers can help increase download speeds. But what about uploads?
Moore’s Law is not ending soon, yet it is not going to be the simple brute-force x0.7 dimensional scaling that dominated the industry for the last 5 decades.
Engineers need to explore new computing paradigms to fuel future performance advances.
My father-in-law has decided that DSL is worth the money. Dialup is finished.
Flash Poll
April 2015 Cartoon Caption Contest: The Mighty Hamster
April 2015 Cartoon Caption Contest: The Mighty Hamster
Of all the exhibits in the Pre-Apocalypse Era Museum, Breek was always in awe of the unearthed details and true-to-scale reproduction of a technological creation space that the long gone humans had once inhabited.
138 comments
Like Us on Facebook

Datasheets.com Parts Search

185 million searchable parts
(please enter a part number or hit search to begin)
EE Times on Twitter
EE Times Twitter Feed
Top Comments of the Week