A new IEEE standards effort aims to enable immersive shopping and customized wearables tied to the Internet of Things.
A new effort by the IEEE Standards Association (IEEE-SA) and its Industry Connections program will integrate research and innovation in order to accelerate 3D body processing technologies and standards.
One primary goal is to create an immersive shopping experience that uses 3D scanning, modeling and visualization to create a seamless match – including customization – between consumers, clothing and wearable technologies.
But the big picture envisioned by this effort will comprehend markets other than retail such as specialized and optimized clothing and gear for healthcare and industrial workers, even augmented reality tied to the Internet of Things (IoT).
The IEEE-SA’s established process for standards development is bringing together diverse stakeholders from a variety of markets and technology domains. I believe players, from start-ups to large companies, see an opportunity to leverage cutting edge research and collaboration to differentiate and improve supply chain efficiencies as well as reduce fragmentation and improve economies of scale.
Four technology domains are reaching a point where the promise of standards could create tremendous value. Working together to achieve that value makes business sense.
One domain is referred to as “of-the-body” and encompasses 3D body scanning, modeling, imaging and storage whether from stand-alone to mobile devices.
Then there’s “on-the-body,” the technologies that impact clothing or functional articles worn on the torso, head, feet, wrist or hand. Companies in this space are supporting the translation of physical clothing into digitized formats or using digitization in the design process.
What we refer to as the “fusion” domain combines “of” and “on” the body technologies, which will combine ways to map digitized “on the body” clothing to a specific person’s “of the body” modeling to determine a best fit or vice versa.
Finally, the “consumption” domain covers how a retailer or consumer will view and understand the results. Perhaps a consumer wants to consult his or her spouse on the suitability of a particular outfit so they share it via social media for feedback. Or, this could enable consumers to create avatars for gaming and/or augmented reality based on their real body model.
We currently see at least seven types of standards that will be addressed across the four domains:
- Terminology: Common language and definitions
- Format types and classifications: How scanning information is structured and stored
- Communication and sharing protocols
- Security protocols
- Privacy guidelines
- Quality specifications and metrics to define a best fit and how we measure it
- Test methods, qualitative or quantitative
We are engaging with top universities and research organizations, such as the Santa Fe Institute, to incorporate cutting edge, complex systems thinking as well as technology and scientific research into our agenda. We believe immersing participants into the future of where science and technologies are headed will accelerate our efforts.
This year, participants will engage in a scoping process, create a development roadmap and begin to tackle priorities. We expect to achieve a number of these standards in 2017 and successive years.
All of these efforts will follow the IEEE-SA’s open process that any qualified individual or organization can participate in. By participating, you can get a sense of where technologies are heading. We encourage you to consider joining us to shape the future of 3D body processing standards and enable transforming the consumer shopping experience.
-- Luciano Oviedo is the chair of the 3D Body Processing Activity under the IEEE-Standards Association’s Industry Connections program. He also works on strategy and product development at Intel.