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Yoshida in Japan: Sharp tripped by engineering ego

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tomeq
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re: Yoshida in Japan: Sharp tripped by engineering ego
tomeq   11/5/2012 1:50:48 PM
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As I had a pleasure to work together with guys and gals from other Japanese giant - Toshiba Electronics I noticed one thing: problem with marketing communication. Who the heck did know that Toshiba had the best quality NAND Flash components? Only geeks, so 90% of people decided to buy TLC components from Samsung, cause they offered higher capacity at better price. The same story with plasma TV - the quality was and still is faaaaaaar much better than LCD or LED. But people didn't know it and decided to buy LCD, even though their quality wasn't as good as plasmas. And last but not least - have you ever tried to watched Sharp's LCDs? Who knew that they invented 4th colour for displaying? You can feel the difference after few minutes or hours of watching it. It's so obvious, that both Panasonic and Sharp offer still excellent products, but they didn't know how to communicate it. Maybe it's because I'm the PR guy and electronics geek, but it really hurts when you look at these excellent companies with excellent products in the situation and comments where they are right now.

chanj0
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re: Yoshida in Japan: Sharp tripped by engineering ego
chanj0   11/5/2012 6:06:18 PM
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I think most consumers are sensitive to price. The cost of building plasma has never been able to compete with that of building LCD for various reasons. When price and quality are being evaluated together, consumers are willing to sacrifice a bit of quality to a way better price. Lately, I have visited Sony shop and saw a TV with noticeable better picture quality with price of close to $3,000 of a 55" screen. Product management and development is a bet. You bet that consumers are willing to spend the dollars to own these features and the quality of the product given an economic situation.

KenKrechmer
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re: Yoshida in Japan: Sharp tripped by engineering ego
KenKrechmer   11/5/2012 8:12:43 PM
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It appears to me that countries, companies and managers are sometimes, mostly by chance, at the right place and time with a technology. In such cases they may be very successful. Such success indicates their operational skills not their long term technology forecasting "skills." Long term technology forecasting does not appear to be correlated to the countries, companies or managers (Steve Jobs is an exception). Considering long term technology forecasting a "skill" (i.e. learnable) seems unrealistic.

MattK12
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re: Yoshida in Japan: Sharp tripped by engineering ego
MattK12   11/5/2012 8:20:16 PM
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Japan Inc. doesn't get software. User interface defines success in the market today with great technology BEHIND it. Motorola's fate was partially to blame because of this. As I say about the Japanese companies which whom I am engaged with at this moment, "Process over Profit."

krisi
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CEO
re: Yoshida in Japan: Sharp tripped by engineering ego
krisi   11/5/2012 8:41:41 PM
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I agree Ken...some companies, like some people, are at the right time and right place with their technologies...personally I don't think Steve Job was an exception

moronda
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re: Yoshida in Japan: Sharp tripped by engineering ego
moronda   11/6/2012 11:32:08 AM
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MIPS just got bought by Imagination.

marcos83
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re: Yoshida in Japan: Sharp tripped by engineering ego
marcos83   11/6/2012 12:15:40 PM
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The Japanese way of working is: copy a product or invention from the West. Then make it smaller, cheaper and more profitable. That worked OK in the 20th century. These days, the world is too competitive. It's not that these Japanese companies are too slow to change, it's that they cannot change. They never had the creation aspect.

marcos83
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Rookie
re: Yoshida in Japan: Sharp tripped by engineering ego
marcos83   11/6/2012 12:48:44 PM
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yep exactly. In the past 1960-2000, the Japanese copied successful products and made them better. These days, high quality manufacture is available everywhere.

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