"You have to synthesize the complexity of your
business to just a few digestible points. Everyone knows the
business is complex and changing, but they need to be able to
articulate the core of it quickly and clearly to their
colleagues, customers, vendors--even their moms. And it's more
important that you communicate that way to your employees than
any other audience. The employees have to get it. Otherwise,
Who does a reasonable job now? Moshe Gavrielov
at Xilinx is
doing a good job of getting the "all programmable" mission out
there; John Kispert
at Spansion values not only great
engineering but great communications, and has tirelessly gotten out
the turn-around message. ARM's Warren East
and his team do a
very comprehensive and methodical job of not only positioning ARM's
technology but painting a picture of industry design direction
that's not as selfish as it could be.
These names popped into my
head; there are others.
Intel CEOs have usually been about manufacturing, because that's
what Intel does: little "d" design and big "M" manufacturing.
Was Otellini the general for future the next war in 2005? It turned
out that he was, but by accident. No one could have predicted the
Great Recession and its impact on the industry. Former COO Otellini
had the experience to manage Intel through it all.
The next front in the war is the rapidly changing nature of system design, and
that's where Otellini and his fellow board members can break the
mold and find a warrior-poet for the company and the industry.
--Intel's CEO search begins, and the nominees are...
--Intel CEO Otellini to retire in May