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Yoshida in Japan: Sony no longer an electronics company

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docdivakar
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re: Yoshida in Japan: Sony no longer an electronics company
docdivakar   5/11/2013 7:20:02 PM
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Junko, your story headline brings a sense of nostalgia and melancholy! In the early 2000's, I used to live 5 minutes away from Sony's plant in Rancho Bernardo area of San Diego and always wanted to work there. More than a decade and a half ago when I started working in semiconductor backend and packaging, Sony's handbook on quality and reliability was the best one (along with the Intel's). It is a sad state today to see where the giant is. Here is the link to Sony Semiconductor Quality and Reliability handbook: http://bit.ly/16pC6TJ I hope this is a metamorphic phase for the one-time electronic giant. My hopes are for an emerging butterfly that flutters its wings globally to bring new products and solutions. MP Divakar

cedup
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re: Yoshida in Japan: Sony no longer an electronics company
cedup   5/12/2013 5:55:50 AM
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Nothing beats a Sony 200W receiver and some BLOSE speakers, you have to be kidding me! That is the low end of low end, hardly hi fi accurate sound. Blose?

chanj0
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re: Yoshida in Japan: Sony no longer an electronics company
chanj0   5/12/2013 8:02:04 AM
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I have been looking into the success of Sony in the 80s' and 90s', the missing of opportunity. I have as well studied Samsung. We seem to come to the era of Korea success. From Electronics product to media product, Korean's seems to be leading everyone. There must be a Samsung or LG product in any household. Who doesn't know Gangnam Style? Korean drama are more popular in Asian market than Japanese drama. What really has changed? More importantly, what can turn around the table? There is very little debate of the quality that Sony products deliver. The picture quality of Sony's HDTV and the 4K TV is exceptional. I don't think Korean brands are right up there. Yet, Samsung and LG offer extreme competitive pricing. In short, the quality price ratio of Samsung TV might just be better than Sony's TV. So, what is lacking in Sony's product? Maybe, Sony had succeeded because of high quality and failed because of quality. On the other hands, the new age seems to favor younger companies. How many old brand are struggling - Sony, Nokia and to name in just a few? The question comes down to what an "old" company can do to renovate itself to become a new trend?

laketrash
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re: Yoshida in Japan: Sony no longer an electronics company
laketrash   5/12/2013 12:24:10 PM
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I also recall Junko's interview with Japanese entrepreneurs who had moved to Silicon Valley. Their exuberance was summed up in a statement , "we can raise $10 million here without even owning a suit"

laketrash
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re: Yoshida in Japan: Sony no longer an electronics company
laketrash   5/12/2013 1:49:15 PM
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You bit consolidation is a slow painful process for Sony. The last blockbuster product was 20+ years ago. They are definitely in Jim Collin's 5th stage of decline - no recovery possible!

calvin_yp
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re: Yoshida in Japan: Sony no longer an electronics company
calvin_yp   5/13/2013 2:37:15 AM
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Apple was in a worse position before Steve Job’s come-back than Sony is today. Where is Japan’s “Steve Jobs”? Sony does not necessarily always understand markets and users. One example, I had a very bad experience with Sony Bravia TV. It’s supposed to take JPG photos from a USB drive and share with family and friends. But you know what, it only works with a very limited subset of JPG format. It won’t work if the photo is touched by Photoshop and saved as progressive JPG (as opposed to baseline) and it won’t work if the photo is compressed as “chroma444” like Photoshop does (as opposed to chroma422). It looks as if Sony never thought about that people may use photo-editing software of all sorts on their pictures. The end-result is a frustrated and disappointed user experience.

Oflife
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re: Yoshida in Japan: Sony no longer an electronics company
Oflife   5/13/2013 7:37:59 AM
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I have an NEX and it is good under the right conditions although the software/interface is a pain. When the opportunity was right, Apple should have bought Sony (or perhaps Sony should have bought Apple) to integrate OS X/iOS into Sony's fine hardware. If Apple had bought Sony early on, they would have prevented Sony making Android devices too!

Oflife
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re: Yoshida in Japan: Sony no longer an electronics company
Oflife   5/13/2013 7:42:31 AM
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The big issue is that the Koreans CURRENTLY own display, memory and processor design and production, therefore, to use youthful vernacular, have the rest of the industry by their dangly bits. Until the A series processors, Apple were simply an industrial design and software house, same position Sony are in today, ironically! To get back in control Apple created their own processors, although are still in the hands of display vendors. Sony will need to go back to their roots, or resort to the easy option that Sega chose, and become a content publisher. In fact, they already are! And don't forget Panasonic too, who make superb hardware, yet just announced huge losses. Both companies will need to invest in next generation display and processor technology else always be playing catchup with Korea, and soon, China!

Jesse James
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re: Yoshida in Japan: Sony no longer an electronics company
Jesse James   5/13/2013 10:39:40 AM
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By the time Sony starts to catch up with Samsung in smartphone business, it will be because the smartphone industry has passed its peak and starts to become dominated by Lenovo, Huawei, ZTE. It is really in a difficult position now. Even if it wants to cut more, it will be difficult to do so because of cultural constraint as Japanese companies typically loathe to layoff people.

Joseph.Schachner
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re: Yoshida in Japan: Sony no longer an electronics company
Joseph.Schachner   5/13/2013 7:44:46 PM
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Re: "who buys high-end cameras or home stereos anymore?" I do.

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