When one of my designs works well, I consider it a work of art. I am driven by the same creative urges that drives a composer, painter, or author. In fact, in addition to doing design work, I am also writing and photographing. It is all the same, creating something out of raw building blocks.
A company needs to create a repeatable sales process to grow and thrive. This means a template for a successful customer engagement can be described and taught to new team members, who are expected to become productive in a few months.