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Why We Need Big Data & Connected Cars

For Improving Safety, Efficiency & Traffic Flow
Drue Freeman
11/22/2013 03:15 PM EST

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outdoors
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Do the computing locally
outdoors   11/25/2013 4:57:52 PM
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Why do we need to send this over a cellular network?  We could agregate the data locally and have the system setup to receive data only.  We could provide feedback nearly instantanious.  My concern is that there is always someone who wants to take a great idea and use for purposes other than what was intended.

KeesM
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Re: Do the computing locally
KeesM   11/26/2013 6:01:39 AM
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Tim W, outdoors: nice thing about 802.11p is indeeed you don't need cellular or a subscription, at least not for most safety-realted use cases. Communication is directly between cars so no local infrastructure is needed.

Of course, the big data advantage is not there if there is no link to the infrastructure (either cellular or also 802.11p), but in my opinion the real-time safety use cases are as important.

jnissen
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Re: No Thanks
jnissen   11/26/2013 9:16:08 AM
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Drue i understand your postion and where your coming from (the industry that will benefit and I'm in that same boat). The problems is we continue to errode any sense of privacy. We embrace giving up all our freedoms and any sense of what is ours all for the cool possibilities.

Yes I understand that the present model tracks us as well with cell phones. Is this acceptable? Heck no it is not. We in the electronics industry helped create this beast and now we have to deal with it. I am voicing opposition because the talk will be made how the end use of the data will be protected but the sad fact is every prior promise has been broken. Call me crazy but I feel this is just ANOTHER step toward a life where everything is known about what you do, where you go, who you visit with, etc... If that is freedom then I think your definion of freedom is very flawed.

Drue Freeman
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Re: No Thanks
Drue Freeman   11/26/2013 4:14:30 PM
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@jnissen:  Please keep up the voice of dissent!  Solving the privacy issue is good for users and ultimately good for technology and good for business.   Without the dissent, the risk is that privacy could be compromised and use acceptance will be limited. But the technology exists to protect the privacy, or give the user the opt in or out on certain features.  So I appreciate your voice.

junko.yoshida
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Re: Bold decisions
junko.yoshida   11/27/2013 1:00:23 PM
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@Tim W, true. But cellular phone links aren't the only wireless communication methods carmakers are looking at for car-to-car or car-to-infrastructure communication.

tonyadamson
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Re: No Thanks
tonyadamson   11/29/2013 8:00:09 AM
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Jnissen, also echo Drue's call to keep up the voice.  One point to remember when thinking about big data is that actually, a lot of companies DON'T WANT to invade your privacy.  For example, I know a major navigation supplier that definitely does not want to know where you are.  Imagine they had to deal with requests from the police who are trying to locate your whereabouts on the night of an incident and be faced with a court order to give up data.  So in fact, they take great pains not to know and demonstrably prove they don't know.  So there's also great reasons why the initiative to protect consumer's privacy comes from both sides.

Experience has shown that users are willing to concede privacy where there's gain to do so (e.g. Facebook), and it can be done in a clear and transparent way where the users maintain control.  And within these boundaries, service providers can innovate and grow.

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