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Sony Dumps PCs, Splits TV Op, Cuts 5,000 Jobs

My Sony Exit Plan: Ditch Box Biz, Focus on Sensing
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_hm
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CEO
Harakiri by random acquisitions
_hm   2/8/2014 6:23:28 AM
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Sony and many other wonderful organizations pays price for harakiri committed by past management by acquiring others without much logic. It was mad rush following that usual wrong American wisdom.

Most of them are paying price after decade or so. They also suffocated other nice smaller dynamic organizations by acquiring them.

 

ANVARZADEH
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Rookie
Sony
ANVARZADEH   2/9/2014 6:04:52 AM
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As a long term follower of the business, for the first time in 10years I can see a ray of hope with Sony's general direction. I agree that Sony must shrink. As does Nintendo. But unlike Ninty whose games have been greatly marginalised by launches of thousands of free titles a month on iOS and Android platforms, and killing the DS, Sony's early move towards beefing up its core gaming follwers has left it somewhat unscathed.

Although its easy to dismiss Sony's game business as a box making unit, its the Playstation brand as a gaming network platform, its worth a lot more. They now look to easily beat their 5mn target for PS4 for the term ending March while software/hardware tie ratio of 2.3x looked solid enough. TVs in unit terms grew YoY for the first since god knows when. Most important of all PS4 users need to subscrobe to PS Plus gaming network to play online, By March 15 when accumulated unit sales hit 20mn or so, revenues from Ps Plus could hit 100bn and OP as much as Y50bn. 

The company is shifting its entire electronics biz towards high-end, low volume segments. From smartphines to TVs. This is nit a bad strategy as the move, if nothing else, enhances the brand as they move away from the commodity high volume sweetspot. Abandoning the TV business at this very late stage, when TVs are all becoming network centric and PS Network has over 100mn subscribers (granted that many of which are dormant) could be a mistake. 

It would have made sense 10 years ago but given that they have held on thus far, capitulating here might not be so wise. Q3 was the first time in years when Sony actually posted YoY unit growth in their TVs. Losses will undoubtedly shrink dramatically from here as the company cuts the four global TV factories to at least half and go super high-end.

Its image sensors is obviously making big money for them with OPM of +20% ane the firm is ramoing up output aggressively towards 70K (300mm) wafers p.m. Its less talked about battery business is also being dramatically restructured (took a Y30bn impairment charge on that) as Sony shifts towards only Li Polymer where margins are solid, and growth rising as device makers adopt the li Polymer battery technology for thinner gadgets. 

Its picture business is also shifting focus from as you say, hit or miss and costly films towards more TV production where costs are lower and visibility far better. Breaking Bad was a huge hit them with TV content sales up 60%. Sales of to other networks also grew 25% YoY. Even its film business which had tough hurdles to clear from the Bond film managed only a 12% YoY drop in Q3 revenues. Its financial segment also posting solid growth thanks Sony Bank and Sony Life, providing vital cash flow for the group, Sony looks to be nicely positioned for a sustained profit recovery. 

 

Curie_US
User Rank
Apprentice
Re: Another Kodak?
Curie_US   2/13/2014 2:51:04 PM
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WAIT a MINUTE HERE!  Are y'all telling me that SONY is gonna get out of the TV business too?  IF that happens, where am I gonna get a new picture tube for my 1983 26" SONY floor model TV that still performs flawlessly?

Is this the same SONY, as in "SONY, the ONE & ONLY!"????

DMcCunney
User Rank
CEO
Re: Another Kodak?
DMcCunney   2/13/2014 4:06:13 PM
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@Curie_US: Are y'all telling me that SONY is gonna get out of the TV business too?

Yep.  Things like that happen when the market changes and you can't make money doing something.  Sony is losing a bundle on TVs these days, and pretty much has to exit the TV market if they want to stay in business.

I'm not sure you can get a new picture tube for your 1983 floor model now.  I suspect Sony stopped making them over 20 years ago.  Maybe it's time to trade up?

Curie_US
User Rank
Apprentice
Re: Another Kodak?
Curie_US   2/14/2014 7:50:31 AM
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HOW can I "trade up" IF they ain't gonna make no more TV's?????  I hear these new-fangled sets ain't no good, and they don't last but about 5 years or so.....

What's an old-timer like me gonna do???

Actually, we don't watch much TV... it's NOT uncommon for our SONY to stay unused for days on end.  There's virtually NOTHING being broadcast that is worth our watching, since we're in between baseball season, although pitchers & catchers are scheduled to report to Spring training today, and workouts start tomorrow.....

MOST of what I originally posted was done "tongue in cheek".......

ADIOS!

analogtechnologies
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Rookie
Re: who will take the lead...
analogtechnologies   3/17/2014 5:20:34 AM
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