Why does everyone assume Apple is going to buy Tesla entirely? Why not just a partial investment, in exchange for Apple handling the computer interface?
Have you seen the inside of a Tesla S? The dashboard is just this large flat touchscreen. Normally I would think that this would create terrible driver distraction, but apparently they've done it right with minimal, large buttons on the touch screen when you are driving.
But coming up with this interface and adding new functionality to it probably requires a large staff of dedicated programmers, and nowdays it needs to tie into a cloud infrastructure to allow advanced Internet functions. It can become a never-ending game of catchup. And this team needs to be really good at intuitive and non-distracting user interfaces to keep the drivers' eyes on the road. Apple could easily fill this role.
If at all it happens, I mean if at all Tesla goes for a sale, then it should not go any of the auto companies . Tesla has made a unique space for itself as a technology leader in EVs and its marriage with Apple will boost that image further and something revolutionary will happen in terms of an EV with all kind modern features which Apple will be able to implement.
This will be a marked distance away from those BMWs or Mercedes which are trying only incremental features in their luxury cars.
With Tesla and Apple coming together , such modern technology cars can become an affordable solution for the IT savvy young population.
The automotive industry has been more or less same interms of energy efficiencies for around past 100 years. With this huge increase in the energy usage, the mankind has to come with disruptive technologies to increase the usage of every ounce of energy source, efficiently.
What better than Apple - Tesla tie up or other relation can start the change, other than some start up inventions. Looking forward to marriage between great minds who strive for perfection