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Intel's embedded chief has big expectations

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cdhmanning
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re: Intel's embedded chief has big expectations
cdhmanning   6/1/2011 4:26:28 AM
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Sure there are all these things, but how many will use Intel parts? Why use Intel parts in a multicore tablet, multimedia player or such? Intel has tried to play in embedded space and has pulled out many times. It seems they are committed to only selling high-margin parts. Most embedded parts are not high margin. Intel have a problem: Their investors expect growth to sustain high stock prices. Intel pretty much own PCs and servers, so they need to break into other markets to continue to grow. Unfortunately for them embedded is a low-margin game and you have to work a hell of a lot harder to get the same returns. This is something Intel just does not know how to do, which is why they pulled out of embedded before. Intel's "It's really about building an annuity business.." comment shows that they are used to being top of the pile and getting business come to them. That attitude is just not going to work in the embedded market.

wilber_xbox
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re: Intel's embedded chief has big expectations
wilber_xbox   6/1/2011 3:07:45 AM
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i think they are too arrogant (due to their success and lack of competition) to realize that.

Sheetal.Pandey
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re: Intel's embedded chief has big expectations
Sheetal.Pandey   5/28/2011 7:21:56 PM
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yes Intel is not very strong in embedded market. May be they are working on right strategy.

km90
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re: Intel's embedded chief has big expectations
km90   5/28/2011 12:16:27 AM
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with steenman now at the helm you can rest assured the embedded ship will hit the rocks...first class idiot driving....

cdhmanning
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re: Intel's embedded chief has big expectations
cdhmanning   5/27/2011 1:58:24 AM
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Intel has a strong ARM offering with StrongARM (bought from digital) then XScale/PXA. They sold it to Marvell.

cdhmanning
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re: Intel's embedded chief has big expectations
cdhmanning   5/27/2011 1:56:31 AM
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No. They normally sell off or shut down the whole division. What happened to 8080, 8051, 80251, USB parts, flash, XScale,... Not to mention the companies they have bought, screwed up, then sold off like Dialogic. Like many of these companies, Intel takes many of their strategic cues from Wall St. When it is fashionable to diversify, they buy into a new market. When it is fashionable to "focus on core competence" they sell off/kill parts of their business. Wehn it is fashionable to offshore they send fabs and development offshore...

JMUNN
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re: Intel's embedded chief has big expectations
JMUNN   5/26/2011 8:11:43 PM
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I have personally seen Intel drop/sell-off the embedded communications market too many times (3-4 times) to trust them again unless they offered a very significant advantage and no disadvantages especially cost. Let's not forget the Network Processor "sell-off" along with the other embedded processor lines. They ALWAYS say they are in it for the long run and then burn you 3 years latter.

abraxalito
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re: Intel's embedded chief has big expectations
abraxalito   5/25/2011 11:24:15 PM
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... or 80960, or StrongARM or PXA. Let's face it, Intel's heart has never been in embedded. I guess because its not lucrative enough.

daleste
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re: Intel's embedded chief has big expectations
daleste   5/25/2011 3:19:37 AM
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10 to 20 years is a long time in this industry. Chips from that long ago are hard to process today because the fabs keep moving forward with new processes and the old ones are discontinued. It is important to partition your system in a way that standard products can fill most of the sockets. Full custom can cause these kinds of issues. They may redesign it in the new process, but designers always like to make "improvements" when they do that.

awneil
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re: Intel's embedded chief has big expectations
awneil   5/24/2011 11:41:55 PM
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They still seem to be thinking of "embedded" only in terms of "embedded PC" That is really a rather thin slice of the market. The big volumes are at the microcontroller end of the market: even though Intel has disowned the 8051, it remains a very widespread architecture. And whatever happened to the 8096, 80196, etc?

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