Neither Amazon or Texas Instruments are talking about a report that originated in an Israeli financial paper that Amazon is in "advanced negotiations" to acquire all or part of TI's OMAP applications processor business.
Both TI and Amazon declined to comment, citing company policies against commenting on rumors. But a TI spokeswoman said she was misquoted in the original story, published by Calcalist, an Israeli business daily.
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The Calcalist story quotes the TI spokeswoman saying TI did not intend to sell its entire OMAP division, but only the portion related to smartphones. TI announced last month that it will refocus its successful OMAP applications processor to target embedded applications—all but abandoning future smartphone and tablet sockets.
The TI spokeswoman said she provided Calcalist only with the same statement she sent to EE Times, which cited TI’s policy not to comment on rumors and restated what TI already said about re-profiling its investment in OMAP to target embedded applications as opposed to the smartphone and tablet markets.
In making the announcement about re-profiling OMAP last month, Greg Delagi, TI's senior vice president for embedded processing, declined to answer questions about whether it meant TI would seek to sell a portion of the business. But Delagi made it clear that TI planned to continue developing OMAP in an effort to capture a bigger slice of the $18 billion per year embedded processor market.
It is unclear how TI could sell portions of the OMAP business that focus on smartphones and tablets while at the same time aim OMAP processors more specifically at embedded applications. "They would have to sell the whole division," said Will Strauss, principal analyst at Forward Concepts Inc.