While several big name tech
companies have joined organizations such as the Wireless Power
Consortirum—which has developed a standard called Qi—and the Alliance
for Wireless Power, Cross said technologies being sold in the consumer
space have to date mostly overpromised and under delivered. And while
vendors rattle their sabers in support of standards based on their own
proprietary technologies, Cross said consumer would ultimately decide
which technologies live and die.
"Ultimately, these debates and
battles get settled by the customer," Cross said. "We are taking a
pragmatic approach—we believe that is likely what the market will do
The technology licensed from the University of Auckland
extends to 30 functional areas in the consumer field relating to an
inductively coupled power transfer system design and apparatus. With the
license deal, Power by Proxi now has more than 125 patents with more
than 900 claims, according to the company.
Though the company
spun out of the University of Auckland in 2007, Cross said Power by
Proxi has largely developed its own patent portfolio. But the new deal
gives the company access to a lot of IP that the firm may choose to use
in the future development of its products and platforms, he said.
gives us access to what we think is arguably the most valuable body of
prior art in the space," Cross said." It is a space where eventually
patents and IP will be very important."