According to NPD, since the launch date, Windows 8 has captured about 58 percent of Windows computing device unit sales. In the like four-week period after the launch of Windows 7 in 2009, Windows 7 made up 83 percent of Windows computing device sales, according to the firm.
NPD said Windows 8 tablet sales have been "almost non-existent," representing less than 1 percent of all Windows 8 device sales to date.
According to Baker, a less than stellar back-to-school PC sales left a lot of inventory in the channel, which had a real impact on the initial sell-through rates for Windows 8 PCs.
"The strong performance of Windows 8 notebooks with touchscreens—where Windows 8 truly shines—offers some reason for optimism," Baker said. "These products accounted for 6 percent of Windows 8 notebook sales at an average price of $867, helping to re-establish a premium segment to the Windows consumer notebook market."
According to NPD, average selling prices of Windows computing devices have jumped significantly this year, up to $477 from $433 last year. Windows 8 notebooks boast an ASP nearly $80 higher than comparable Windows notebooks last year, while Windows 8 desktop ASPs are up nearly 10 percent, according to NPD.
But while Microsoft and PC OEMs might take some solace from the increased ASPs, the cost of the systems is part of the problem. Those who want a Windows 8 PC may be willing to shell out a little more for it, but for those consumers trying to choose between a Windows 8 PC and a $200 Android tablet, it only makes the decision easier.
Guys, make some sense! It is really price hike. There are more hardware in a Win8 notebook with touch screen than a Win7 notebook. Nothing comes for free, at least not without some forms of subsidy. With increased BOM cost, the selling price has to go up.
Like the time when netbook was first introduced, consumers realized that they don't have to buy a notebook PC of typical size (brick size and weight at the time, how stupid PC OEMs are to fool consumers when they had the ability to make much thinner and lighter notebook at similar price point) in order to have the good experience on web surfing, watching movies, listening to music etc. Today, many consumers' need can be served very well by the $199 Kindle HD alike (though most consumers chose to be ripped off by Apple), hence the inevitable drop in notbook PC sales. For those consumers who would rather have a single computing device to serve both causal and serious computing needs, Win8 Tablet is probably the best compromise. In contrast, the iPads and the Android tablets offer limited functions because of the limited on-board DRAM! Given the evolving CPU architecture, these tablets could one day be able to run serious application software like OrCAD, Photoshop CS, .... For now and the next two years at least, Win8 Tablet is still the best computing devices that is extremely portable, powerful, and offers over 8hr computing per day.
It kind of seems like the shift in consumer preferences has caught the PC industry, Microsoft included, off guard. Spending millions to develop a new OS, hike up the price and consumer and businesses will flock to it, right? Maybe not anymore.
The price hike seems insane, in a PC market that is showing signs of saturation. And if Win8 is attractive to notebook users who want touchscreens, that doesn't need to hold also for other PCs. For example, I have no desire for touchscreens in any of my PCs. So I'm far from jumping at the possibility of "upgrading" to Win8.
Kind of makes you wonder about the Microsoft exec who was pushing Win8, and bailed at the same time as his pet project was launched?
And again, I will suggest that having launched the WinRT version of the Surface tablet first was probably a mistake. A Surface tablet that behaves like a super-sleek notebook is more interesting than one that's just a little bit better of a tablet. I would have bought the x86 version of the Surface. I ain't going for the dumbed down model, though.
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