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Sramanamitra.com
RIM Needs Prosumer Apps To Reverse Trend

Research In Motion Limited (RIM) (NASDAQ:RIMM; TSX:RIM), the maker of the popular BlackBerry with annual revenue of $11.07 billion, reported its second quarter results last week. Its third quarter outlook was disappointing as Apple and Palm have upped the ante by lowering prices on their phones.

RIM launched two new BlackBerry smartphones during the quarter, the BlackBerry Tour at $200 with Verizon and Sprint for CDMA networks and the BlackBerry Curve 8520 with T-Mobile for GSM networks. The low-end BlackBerry Curve 8520, available for $49, features a touch- sensitive track pad and dedicated media keys. The BlackBerry Tour supports high-speed 3G EVDO REV A networks and features a 3.2 MP camera, GPS, an advanced media player. However, it was allegedly having problems with its trackball that initially caused high return rates and is not as much a hit as the company’s earlier launches, Storm and Bold.

Read the full blog entry at http://www.sramanamitra.com.

Sramana Mitra
Sramana Mitra


Sramana Mitra is a Silicon Valley entrepreneur who founded three companies after graduating from MIT with a Masters in EECS. She is a strategy consultant, and, in addition to her blog, writes a column for Forbes.

Posted by Sramana Mitra on Sep 29, 2009 10:26 AM in Sramanamitra.com


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