We’ve come a long way. I remember waiting for my parents to set up the Betamax camcorder on Christmas morning. We had to wait for hours as batteries recharged and lights were set up. And in the 80s no one could even imagine uploading their video onto a computer to share with the world.

Today’s camcorders are small, quick, easy to use and high-def. And the video software is so simple a child can use it. Leading the charge for camcorders and desktop software are products that use the AVC/H.264 video compression standard. AVC offers greater efficiency than many other compression technologies and can deliver the high-def pictures consumers desire.

But can AVC/H.264 save any portion of the camcorder industry?

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