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Mentor: Welcome to the Embedded family

Mentor Graphics got into the embedded space by acquiring Accelerated Technology and its Nucleus real-time operating system (RTOS) almost a decade ago.

It was a good acquisition, and Mentor has been a player in the embedded OS space since. They had been on the periphery of embedded prior, but this was a bigger play than before.

The Nucleus OS has ranked in the Top 10 in our annual Embedded Market Study for the past few years. And with the likes of Wind River and Microsoft claiming the top three spots, just making the top 10 is a significant achievement.

But to really be a player in the embedded space, it takes more than just a first-rate OS. It takes a complete, well-rounded arsenal of tools, services, support, etc. And that's what Mentor now has, thanks to the acquisition of Embedded Alley. Mentor now has solutions for Android and embedded Linux, and a richer suite of tools and services. The company also made a simultaneous announcement that is has the support of key processor vendors, including ARM, Freescale, Marvell, MIPS, RMI, and Texas Instruments.

We're already very aware of what Linux has to offer, and it's significant in terms of applications and platforms. But Android is just starting to scratch the surface of where it should exist in the embedded space. Is it simply a handset OS? Or does it extend to set-top boxes? Or can it become all-purpose OS, more along the lines of Linux?

Mentor's Glenn Perry, the GM of the embedded systems division, says that there are lots of places you'll see Android in the near future, some of them expected, and some unexpected. "We think that Android has an obvious play in telematics, and a not-so-obvious play in white goods."

One example he gave of the white goods application is a microwave oven. With a display that's typically prominent and at eye level in many kitchens, this is an obvious place for a GUI that can become the message center in the home. If it can be done cheaply and easily, that makes sense.

Time will tell whether some of these Android applications pan out, but having a stake there can't be a bad thing, especially with the likes of Google behind it.

It'll take a while for the integration of Embedded Alley and Mentor Graphics, but I believe this was a good move.

The upside for Embedded Alley is that, as a privately-held company, they didn't have the capital to grow at the rate they wanted to. Now with the Mentor backing, they're hoping to grow much more quickly.

Where there is a difference of philosophy between the two companies is toward open-source software, and specifically how to monetize that. Embedded Alley has done a good job of doing just that with its offerings, while Mentor hasn't really entered the open-source fray.

While Mentor expects to gain a lot of the knowledge regarding open source, Perry says we shouldn't expect to see Nucleus as an open-source OS any time soon.

Richard Nass is editorial director of TechInsights. He can be reached at rnass@techinsights.com.
Richard Nass
Richard Nass
Director of
Media/Content
TechInsights

Posted by Richard Nass on Jul 31, 2009 04:20 PM
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Is Blaze DFM dead?

Recently, questions have been raised about the status of two formerly promising EDA startups: Blaze DFM and Knowlent Corp. There has been no confirmation, but it appears these companies may no longer be in business.

Continue reading "Is Blaze DFM dead?"


Posted by Dylan McGrath on Dec 22, 2008 05:18 PM
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Design startups make their pitch

Our sister publication, Information Week, is putting together a series of videos about innovative startups. A couple of their recent offerings talk with executives in semiconductor design.

Continue reading "Design startups make their pitch"


Posted by Rick Merritt on Feb 10, 2008 10:13 PM
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Verification engineers blog about DAC

One of the more interesting from-the-trenches reviews of the recent Design Automation Conference (DAC) can be found at the Verilab web site, where several engineers give their impressions of products they've seen and events they've attended, along with photos.

Continue reading "Verification engineers blog about DAC"


Posted by Richard Goering on Jun 14, 2007 08:16 PM
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ESL moves from point tools to ecosystems

Bluespec's shift away from point tools and towards more complete electronic system level (ESL) solutions is representative of a maturing industry. And it may be just what it takes to bring about some adoption in what's been a slow-moving technology.

Continue reading "ESL moves from point tools to ecosystems"


Posted by Richard Goering on Jun 12, 2007 09:04 PM
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Wally Rhines vs. the 'incumbent gorillas'

Mentor Graphics' Wally Rhines looks to take over markets where, as he says, the "incumbent gorilla fails." But with the Sierra Design Automation acquisition, he's facing one tough set of incumbent gorillas.

Continue reading "Wally Rhines vs. the 'incumbent gorillas'"


Posted by Richard Goering on Jun 11, 2007 04:53 PM
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The hunt for new startups at DAC

Every year at the Design Automation Conference, I pace the aisles looking for EDA startup companies I haven't heard of before. Here's this year's crop.

Continue reading "The hunt for new startups at DAC"


Posted by Richard Goering on Jun 8, 2007 03:33 PM
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DAC attendance, excitement lag

Attendance at the Design Automation Conference is slightly down this year from the past few years, and the traffic in the aisles reflected it. Moreover, there doesn't seem to be a lot of excitement around any particular theme or focus.

Continue reading "DAC attendance, excitement lag"


Posted by Richard Goering on Jun 7, 2007 06:40 PM
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What EDA CEOs think about private equity

With reports that Cadence Design Systems may be in discussions with private equity firms, there's plenty of talk at the Design Automation Conference about the pros and cons of private equity in EDA. Here's what three leading CEOs say.

Continue reading "What EDA CEOs think about private equity"


Posted by Richard Goering on Jun 6, 2007 11:59 PM
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Cadence private: good or bad for customers?

There's considerable talk here at the Design Automation Conference (DAC) about reports that Cadence may go private. One unanswered question is whether it would make any difference to customers.

Continue reading "Cadence private: good or bad for customers?"


Posted by Richard Goering on Jun 5, 2007 07:16 PM
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