I've been critical in the past towards
Microchip and some of their business moves (Atmel, MIPS, etc.). But this time, with the acquisition of
ZeroG Wireless, I believe they've made a great move. ZeroG is a provider of embedded WiFi, and where better to embed that WiFi but inside one of Microchip's microcontrollers (MCUs). Over time, and I'm guessing it'll be a very short time, that WiFi will show up in many of the MCUs that span the popular 8-, 16-, and 32-bit families that Microchip is known for.
I know there's been a lot of collaboration between the two companies in the recent past, so integrating ZeroG into Microchip should not be that difficult. The hardware side of that integration is pretty straightforward. In the first phase, it's a matter of fitting all the appropriate blocks onto the die. The second phase will be to optimize that die for power and cost.
The part that's a little tougher is to integrate the software between the two companies. It's not as easy as running Company's A's stack on top of Company B's firmware, although that could work in the short term. To really give customers a solution that makes sense, a complete software integration is needed. And I have no doubt that Microchip can provide that.
Continue reading "Microchip's acquisition of ZeroG is a smart move"
