Simplay HD CEC
Simplay Labs is committed to enabling optimal performance of HD products, and facilitating a high Quality of Experience (QoE) factor for the consumer. We collaborate with retailers, content providers, and custom electronics professionals to enable consumers' passion for the HD lifestyle. We also work with manufacturers to ensure QoE above and beyond simple protocol specifications, by delivering the best possible HD experience to the customer.
Our custom testing techniques involve in-house test tools integrated with custom software, and custom test fixtures to implement specific test plans for Simplay HD CEC performance testing.
HD components that have demonstrated adherence to the Simplay HD CEC Performance Specification and passed testing in a Simplay HD Test Center are identified with the Simplay HD CEC logo, enabling consumers to make CEC equipment purchases with the confidence their HD components have been verified for peak performance.
Leveraging this branding component, the Simplay HD Testing Program is educating retail channels on the importance of compatible HD CEC performance and how to identify high QoE devices. Now and going forward, the Simplay HD mark takes the guesswork out of shopping for HD, promising the perfect performance that consumers demand.
About the author
Joseph L. Lias, President of Simplay Labs, LLC., is responsible for developing a worldwide brand presence for Simplay Labs and Simplay HD in the consumer electronics (CE) industry. Lias manages the worldwide Simplay Labs testing centers and development programs, while expanding and evangelizing both programs with key retailers, consumer electronics manufacturers and consumers. Lias has spent more than 20 years as a leader and team builder. Prior to joining Silicon Image, Lias served as the president of THX, Ltd., the leading provider of technologies, certification programs and quality assurance standards for the entertainment industry. Before THX, Lias served in executive leadership positions at Kipper Technologies, Inc., Carina Networks, Inc., and Terawave Communications, Inc. Lias began his career at Northern Telecom/Bell Northern Research, where he was involved in manufacturing, R&D and product management. Lias earned a Master of Science degree in Electrical Engineering from the Georgia Institute of Technology. He can be reached at email@example.com.