"The BroadR-Reach standard is a good example. BroadR-Reach is a Broadcom
standard for automotive Ethernet on twisted-pair wiring. Automotive
suppliers are coming to us and saying they want us to supply them
because in automotive we are trusted partners," Freeman said. As a
result NXP is offering automotive Ethernet PHY chips under license.
is an automotive variant of Wi-Fi that could be used for car-to-car
communications, Freeman said. "802.11p does not exist in production but
is being demonstrated," he added.
In the area of emerging
automotive technologies NXP it expects to benefit from the adoption of
LED lighting. It has sales in LED drivers for domestic solid-state
lighting and wants to leverage that into the automotive market.
Click on image to enlarge.
However, as is often the case, the really good news is a few
quarters away. Freeman reckons that the automotive market overall is
going to be flat to potentially down in 2012 in a similar pattern to the
total global semiconductor sales. "We know car production is up
year-on-year so we suspect some sort of inventory effect," said Freeman.
Nonetheless the subset of the general market that NXP is targeting
should be showing greater CAGR than the overall market and Freeman
expects NXP to do better than that and grow market share.
Related links and articles:
DESIGN East: NXP expands MCU family
Networked cars set to drive automotive value chain
Automotive infotainment shipments to exceed 50 million by 2017