Design Article
Slideshow: Mobile World Congress's hottest product launches
3/1/2013 6:30 PM EST
More than 72,000 people attended the 2013 Mobile World Congress, setting a new record, according to the GSMA, the organization that hosts the event annually in Barcelona, Spain. More than half of the attendees hold C-level positions, including more than 4,300 CEOs, according to the group.
One highlight of the event outlined by GSMA was the Connected City portion of the exhibit, which featured a complete urban environment, including a town hall, department store, apartment and other elements. More than 10,500 people also participated in a new interactive exhibit, NFC Experience, which allowed NFC-enabled handsets to exchange information and conduct transactions at locations throughout the venue.
Of course, MWC was also the site of dozens of high-profile product launches, chiefly smartphones and tablets. We've profiled some of those that captured the most attention, on the following pages.
Click on image to enlarge.
Next: Nokia Lumia 720
One highlight of the event outlined by GSMA was the Connected City portion of the exhibit, which featured a complete urban environment, including a town hall, department store, apartment and other elements. More than 10,500 people also participated in a new interactive exhibit, NFC Experience, which allowed NFC-enabled handsets to exchange information and conduct transactions at locations throughout the venue.
Of course, MWC was also the site of dozens of high-profile product launches, chiefly smartphones and tablets. We've profiled some of those that captured the most attention, on the following pages.
Click on image to enlarge.
Samsung's Galaxy Note 8.0 has received rave reviews. The 8-inch tablet, which features an intelligent pen, promises unrivalled multimedia performance and power for multi-tasking.
Next: Nokia Lumia 720
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eewiz
3/1/2013 11:18 PM EST
Why do companies hire pretty women for product launch demonstrations?
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ChipConnoisseur
3/2/2013 1:08 AM EST
It's the whole "sex sells" type of marketing. Plus "beauty by association".
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kenny.g
3/3/2013 9:01 PM EST
kinda true, but for an epic tech nerd like me, i always love looking at sophisticated-looking devices instead.
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Kevin N
3/2/2013 2:08 PM EST
I hope that's a rhetorical question. I do, though, question the soundness of marketing a tablet that displays the recipe for "tirdmasu", which does not sound good.
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GPBobby
3/14/2013 4:38 AM EDT
so you'll notice -- as you did!
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Jack.L
3/3/2013 8:50 PM EST
Because EEWIZ, you are already promoting the stereotype. You assumed she was hired just for the role of holding the product, but she could be an engineer with an MBA in marketing for all we know.
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Scott SG.
3/4/2013 11:43 AM EST
That makes her twice as attractive then, beauty + brains!
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chipmonk
3/4/2013 1:59 PM EST
Did EE Times send any of their Reporters to MWC ?Frankly I am disappointed with the meagre coverage so far of MWC in EE Times. MWC is after all the biggest Show for Mobiles and most bigshots like Samsung, QC etc. display their new technologies there.
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EVVJSK
3/4/2013 2:00 PM EST
From the looks of what her hand is doing having to stretch to the size of holding that tablet with one hand, I suspect we are looking at a whole new class of hand injury (ala Carpal Tunnel) that will be affecting those trying to replicate her feat over long periods of time. May be a bit easier for some men with larger hands, but I think the 7" form factor (along with weight) would be a struggle, let alone doing it with an 8" device.
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