Design Article
Slideshow: Mobile World Congress's hottest product launches
3/1/2013 6:30 PM EST
Sony's Xperia Tablet Z
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Next: HP Slate7
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Sony's Xperia Tablet Z, a 10.1-inch Android tablet that Sony claims is the world's thinnest. It features the same OmniBalance design as Sonys Xperia Z smartphone and measures just at 6.9 mm thick. The tablet, which weighs just 495 grams, is also the first tablet to feature Qualcomm's Snapdragon S4 Pro asynchronous quad core processor and can withstand being immersed in up to three feet of water for up to 30 minutes.
Next: HP Slate7
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eewiz
3/1/2013 11:18 PM EST
Why do companies hire pretty women for product launch demonstrations?
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ChipConnoisseur
3/2/2013 1:08 AM EST
It's the whole "sex sells" type of marketing. Plus "beauty by association".
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kenny.g
3/3/2013 9:01 PM EST
kinda true, but for an epic tech nerd like me, i always love looking at sophisticated-looking devices instead.
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Kevin N
3/2/2013 2:08 PM EST
I hope that's a rhetorical question. I do, though, question the soundness of marketing a tablet that displays the recipe for "tirdmasu", which does not sound good.
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GPBobby
3/14/2013 4:38 AM EDT
so you'll notice -- as you did!
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Jack.L
3/3/2013 8:50 PM EST
Because EEWIZ, you are already promoting the stereotype. You assumed she was hired just for the role of holding the product, but she could be an engineer with an MBA in marketing for all we know.
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Scott SG.
3/4/2013 11:43 AM EST
That makes her twice as attractive then, beauty + brains!
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chipmonk
3/4/2013 1:59 PM EST
Did EE Times send any of their Reporters to MWC ?Frankly I am disappointed with the meagre coverage so far of MWC in EE Times. MWC is after all the biggest Show for Mobiles and most bigshots like Samsung, QC etc. display their new technologies there.
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EVVJSK
3/4/2013 2:00 PM EST
From the looks of what her hand is doing having to stretch to the size of holding that tablet with one hand, I suspect we are looking at a whole new class of hand injury (ala Carpal Tunnel) that will be affecting those trying to replicate her feat over long periods of time. May be a bit easier for some men with larger hands, but I think the 7" form factor (along with weight) would be a struggle, let alone doing it with an 8" device.
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