Design Article
Who’s managing your power management?
Bob Frostholm, JVD Inc.
2/4/2013 3:26 PM EST
Page 2
Another example can be described using an industrial power supply application. The original design uses five controllers and ten power MOSFETs.
The BOM cost is high, even in high volume. By selectively choosing to integrate six MOSFETs into the iASIC design along with the five controllers (see area outlined in red, below), the part count can be reduced from 15 to 5 and the cost of the iASIC would be approximately $1.50.
Power management is as much about power as it is about finance. The maniacal focus on conservation of energy and power needs to be coordinated with the conservation of cash. The graph below clearly shows the financial economic benefits of integration using an iASIC. These numbers are typical and include amortization of all NRE and tooling costs to develop and put the iASIC into production. The vertical scale is the total estimated lifetime volume of the iASIC and the horizontal axis is the approximate cost of the components being integrated. Where does your application fit on this graph?
Click on image to enlarge
See related links:
Another example can be described using an industrial power supply application. The original design uses five controllers and ten power MOSFETs.
The BOM cost is high, even in high volume. By selectively choosing to integrate six MOSFETs into the iASIC design along with the five controllers (see area outlined in red, below), the part count can be reduced from 15 to 5 and the cost of the iASIC would be approximately $1.50.
Power management is as much about power as it is about finance. The maniacal focus on conservation of energy and power needs to be coordinated with the conservation of cash. The graph below clearly shows the financial economic benefits of integration using an iASIC. These numbers are typical and include amortization of all NRE and tooling costs to develop and put the iASIC into production. The vertical scale is the total estimated lifetime volume of the iASIC and the horizontal axis is the approximate cost of the components being integrated. Where does your application fit on this graph?
Click on image to enlarge
Thanks to the iASIC , custom analog solutions don’t require mega-dollars or mega-units for justification. Stop wasting money today with off the shelf solutions. Your unique power management needs should reflect a uniquely low cost solution.
About the author
Bob Frostholm is director of sales and marketing at analog ASIC company, JVD Inc. (San Jose, CA.) www.jvdinc.com
Bob has held Sales, Marketing and CEO roles at established and startup Analog Semiconductor Companies for more than 40 years. Bob was one of the original marketers behind the ubiquitous 555 timer chip. After 12 years with Signetics-Phillips, Fairchild and National Semiconductor, he co-founded his first startup in 1984, Scottish based Integrated Power, which was sold to Seagate in 1987. He subsequently joined Sprague’s semiconductor operations in Massachusetts and helped spin off its semiconductor group, creating what is now known as Allegro Microsystems.
Bob has also just published a screenplay, Tags, a technology-mystery centered in Silicon valley.
Bob is the author of several technical articles and white papers. Email: bob.frostholm@jvdinc.com
About the author
Bob Frostholm is director of sales and marketing at analog ASIC company, JVD Inc. (San Jose, CA.) www.jvdinc.com Bob has held Sales, Marketing and CEO roles at established and startup Analog Semiconductor Companies for more than 40 years. Bob was one of the original marketers behind the ubiquitous 555 timer chip. After 12 years with Signetics-Phillips, Fairchild and National Semiconductor, he co-founded his first startup in 1984, Scottish based Integrated Power, which was sold to Seagate in 1987. He subsequently joined Sprague’s semiconductor operations in Massachusetts and helped spin off its semiconductor group, creating what is now known as Allegro Microsystems.
Bob has also just published a screenplay, Tags, a technology-mystery centered in Silicon valley.
Bob is the author of several technical articles and white papers. Email: bob.frostholm@jvdinc.com
. Current-mode controller benefits defined
. Impact of burn-in testing on power supply reliability
. Power management IC market set to decline
. Power control startup gets strategic support
. UMC copper process targets power management ICs
|
|
|
|
|
Navigate to related information
iniewski
2/5/2013 2:56 PM EST
Bob, could you show some $ examples on how you can save money with iASIC? Kris
Sign in to Reply