The world’s water resources are under stress and unequally available. Some regions suffer from drought, other regions from water pollution or worn out distribution networks. For a variety of reasons water stress is a wide spread problem which is only worsening as a growing world population demand their share of food, energy and welfare.
The IBM report, Fixing the Future
, confirms the enormous dependency on water in the production of food, industrial goods and energy, and consequently the way out of poverty depends on the availability of necessary water resources. This is illustrated by the fact that it takes 15,000 liters of water to produce just one kg of beef.1
Higher living standards call for a savvier handling of water, including an increased political focus followed up by technological innovation in order to check water waste and strengthen consumer awareness.
Obligatory pricing of water is recognized as one of the efficient means of regulating consumer behavior2
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One of the most pressing issues is the enforcement of a precise registering of water consumption as initiatives to conserve water must be based on qualified knowledge in order to be effective. Water saving activities run risk of being futile if the water is wasted elsewhere. In order to identify potential savings and avoid wasting good investment money we need to get a clear picture of consumption patterns.
There are basically two target areas for water saving initiatives: On consumer side clean drinking water is being over-consumed, because it is simply considered to be an unlimited resource, and on utility-side a surprisingly large amount of produced water is wasted in the distribution before it even reaches the consumer.