Presentation Schedule

10:00-10:20am
Philips Semiconductors
Presenter: Joost Verhoeks
International Product Marketing Manager
BL-Personal Entertainment Solutions - TV on Mobile
We are experiencing major market developments in the way connected consumers view and access video content. The convergence of pc type applications with traditional TV applications is changing the connected consumer in the home through the use of digital media adapters, whilst TV-on-mobile and portable media player are changing viewing habits with consumers "on the move." Philips Semiconductors will present the system solutions and reference designs they have developed to address these changing market dynamics.

10:30-10:50am
Quicklogic
With the quest to achieve "The Triple Play" of voice, video and data, designers of portable consumer electronics are now looking at innovative ways to solve connectivity, performance and power consumption challenges. Using programmable logic to solve these challenges has historically been impossible due to high cost and power consumption. With their second-generation low power FPGA family PolarPro®, QuickLogic is now helping designers solve these challenges and make the "Triple Play" a reality.

11:00-11:20am
Freescale Partner Presentation
The Future Of Internet Filtering And Control
Presenter: Paul Martini, CEO, Phantom Technologies LLC
Learn how the iBoss can be used to easily apply parental/business Internet controls to a network without the use of software. The presentation will also discuss new algorithms and technology (Coldfire processor) being used to implement this ground breaking product. The presentation will walk through various iBoss screens and show examples of the iBoss at work

1:30-1:50pm
Enabling consumer products with PLDs
Xilinx, Inc.
David Loftus, General Manager, CPLD Division, Xilinx, Inc.
Xilinx solutions for consumer applications
Xilinx solutions provide the flexibility and customization consumer product designers demand. Xilinx will discuss how programmable logic devices (PLDs) are the ideal solution for consumer applications. Learn about the all-inclusive suite of tools that Xilinx offers, from hardware to software to IP. Hear about companies that have already wielded the Xilinx advantage and how they profited through the use of PLDs. Let Xilinx be your next great decision.

2:00-2:20pm
Infineon's Memory Business Unit
From DRAMs to NAND Flash, Infineon prides in being able to bring advanced semiconductor memory technologies to the realm of the consumer.

3:30-3:50pm
Sonare Technologies
A Herman Miller Company
Bill DeKruif, President of Sonare Technologies, will be discussing how innovation was the catalyst for building a business, along with the characteristics of people and environment that are critical in turning innovation into business success.

4:00-4:20pm
Cadence
Building the next great thing - Getting "smaller, faster, better" electronics to market
Ted Vucurevich, Chief Technology Officer
Almost any electronics product involves Cadence technology in its design and manufacture. Hear the company's chief technologist describe the challenges CE companies face in meeting unrelenting consumer demand for the next great thing--like devices that to do more, yet run longer on battery power and fit in your pocket. Learn what it takes to create the 'nanochips' that power these small wonders. And get a glimpse of what advances in design and manufacturing are bringing next.

Friday, January 6

9:30-9:50am
EE Times TV Interview: LSI Logic Corporation

10:30-10:50am
Building the next great thing - Getting "smaller, faster, better" electronics to market
Cadence
Ted Vucurevich, Chief Technology Officer
Almost any electronics product involves Cadence technology in its design and manufacture. Hear the company's chief technologist describe the challenges CE companies face in meeting unrelenting consumer demand for the next great thing--like devices that to do more, yet run longer on battery power and fit in your pocket. Learn what it takes to create the 'nanochips' that power these small wonders. And get a glimpse of what advances in design and manufacturing are bringing next.

11:00-11:20am
EE Times TV Interview: Xilinx Inc.

11:30-11:50am
EE Times TV Interview: Analog Devices Inc.

12:00-12:20pm
EE Times TV Interview: Zoran

12:45-1:05pm
EE Times TV Interview: DiBcom

2:30-2:50pm
EE Times TV Interview: TZero Technologies Inc.

3:00-3:20pm
EE Times TV Interview: National Instruments

1:30-1:50pm
Freescale Partner Presentation
Mobile Music & Communication
Presenter: Denis Escleine, Sales Manager, Faith Technologies
Being Mobile, Music and Communication are increasingly becoming synonymous of freedom and efficiency. The technology evolution enables advanced functionalities: it allows car drivers to make conference calls - with 3D sound - while the car itself is booking for garage services or calculating an itinerary according to the current traffic conditions. It also enables to run karaoke applications or to listen to music with the sound of a concert hall while walking in the street.

2:00-2:20pm
Infineon's Security Business Group
With Infineon's security ICs as an embedded security solution, Consumer Electronic Manufacturers can protect its IP from being cloned by its competition.

Saturday, January 7

10:00-10:20am
Philips Semiconductors
Presenter: Joost Verhoeks
International Product Marketing Manager
BL-Personal Entertainment Solutions - TV on Mobile
We are experiencing major market developments in the way connected consumers view and access video content. The convergence of pc type applications with traditional TV applications is changing the connected consumer in the home through the use of digital media adapters, whilst TV-on-mobile and portable media player are changing viewing habits with consumers "on the move". Philips Semiconductors will present the system solutions and reference designs they have developed to address these changing market dynamics.

10:30-10:50am
BDTI
Evaluating Processors for Consumer Video Applications
Jeff Bier, President, BDTI
This presentation highlights the key performance factors that system and SoC developers must consider when choosing a processor for a video application. We explain how to evaluate critical metrics such as throughput, cost/performance, and energy efficiency.

12:00-12:20pm
EE Times TV Interview: M-Systems

1:00-1:20pm
Freescale Partner Presentation
Wind River Services: Experts in Digital Video Design Services
Presenter: Tim Fahey, Wind River Professional Services Marketing Manager
Develop your digital video project better, faster and more reliably. Wind River, the experts in device software optimization, have been in the digital video design services since the beginning. Wind River has extensive designs in STB, PVR and DTV. Understand the top 5 market drivers for digital video design. Latest technology innovation in Digital video. Learn core competencies for digital video design covering system, hardware and application development. We will share time to revenue best practices: Extensive experience assures quality, IP reduces time and cost, Key relationships Improve Solutions.

2:00-2:20pm
Infineon's Power Management Business Group
Driving to improve energy efficiency wherever power electronics can touch your life is the key goal behind Infineon's advanced power components.

3:30-3:50pm
Building the next great thing - Getting "smaller, faster, better" electronics to market
Cadence
Ted Vucurevich, Chief Technology Officer
Almost any electronics product involves Cadence technology in its design and manufacture. Hear the company's chief technologist describe the challenges CE companies face in meeting unrelenting consumer demand for the next great thing--like devices that to do more, yet run longer on battery power and fit in your pocket. Learn what it takes to create the 'nanochips' that power these small wonders. And get a glimpse of what advances in design and manufacturing are bringing next.