QuickLogic Corp. is stepping up its global marketing effort, today naming Peter Feist as vice president of worldwide marketing.
Feist, who formerly served in a similar role at FPGA supplier GateField Corp., will be responsible for driving QuickLogic's Embedded Standard Product (ESP) strategy, including developing key partnerships to further the technology, and increasing its international market penetration.
"Peter brings with him an excellent mix of technical understanding and international marketing skills," said E. Thomas Hart, president and chief executive of QuickLogic, Sunnyvale, Calif.
At GateField, whose products are now marketed exclusively by Actel Corp., Feist promoted FPGAs as mainstream replacements for ASICs, and in the form of embedded ASIC cores.
QuickLogic's philosophy is similar: ESPs embed a standard-cell function, such as memory, DSP, PCI, or a microprocessor, next to a large block of programmable logic, to target traditional ASIC or ASSP applications.
"My goals at QuickLogic are to extend the reach of its ESP technology into target vertical markets, and help the company to become a leader and major player in this selected field," Feist said.
Prior to GateField, Feist held management and marketing positions at LSI Logic Corp.