Fairchild Semiconductor International Corp. today launched a website for designers of interface systems, offering to solve system issues and complicated design problems
with simulation functions that the company said are unique in the industry.
The EnSigna Lab on the web (www.ensigna.fairchildsemi.com)) is part if Fairchild's aggressive e-business plan to save time and money for customers.
"Clearly, the Internet has become a significant means of customer interaction," says W.T. Greer, senior vice president and general manager of Fairchild's Interface and Logic Group. "The EnSigna Lab on the web provides state-of-the-art tools for us to serve our customers quickly, conveniently and efficiently."
One feature of the EnSigna Lab on the web allows backplane design engineers to pick out Fairchild parts and test the signal integrity via simulation to see how the Fairchild products work in their application. Using this website customers can now access the services of the EnSigna Lab any time from anywhere in the world. Such simulations were previously done
at Fairchild's South Portland, Maine, facilities, or Fairchild application engineers traveled great distances to meet with customers.
"The EnSigna Lab on the web is a great tool for them and represents significant savings for their companies. Two days of travel are replaced by a click of the mouse," Greer said.
"All of the research shows that customers want more interaction on the Internet and that information is often difficult to find," Greer said. "Our EnSigna Lab on the web provides easy access to information all in one place and organizes large amounts of information so that circuit designers can easily access the information they need and make decisions for their
He noted Internet traffic for technical information about Fairchild's interface and logic products increased 166% in just one year. Engineers download more than 200,000 data sheets on interface and logic products each month. A 1998 survey showed that 62% of engineers surveyed prefer the Web for obtaining technical data, and that number is expected to reach 80% this year.
Fairchild Semiconductor recently announced a worldwide e-business initiative affecting every aspect of its business. "First-class customer service is one of our strategic imperatives," says Kirk Pond, Fairchild's president, chairman and CEO, in statement. "The EnSigna Lab on the web is one more step in our aggressive plan to implement advanced e-business applications and services. With continued emphasis on innovative support services, we expect to maintain leadership as the multi-market semiconductor supplier."