TUCSON, Ariz. -- Syrus Madavi, credited by analysts for turning around Burr-Brown Corp. during his seven-year tenure as CEO, has been named vice president at Texas Instruments Inc. and the head of TI's Advanced Analog Products (AAP) organization.
Tucson-based Burr-Brown was acquired by TI during the summer in a $7.6 billion deal aimed at bolstering TI's lead in analog chip markets. At the time, TI said it would take a slow-but-steady approach in merging Burr-Brown operations into its own analog group, and Madavi said he would be focused immediately on the merger, but he left open his future plans (see Aug. 31 story).
In heading up TI's AAP unit, Madavi will be responsible for the company's focus on catalog analog products, said Keh-Shew Lu, senior vice president of TI's worldwide analog business.
"Under Syrus' leadership, Burr-Brown became one of the fastest growing, high-performing analog companies in the world," Lu said. "He is now combining that experience with TI's extensive product portfolio and large customer support network to build the industry's broadest range of data converters, power management devices, and amplifiers."
TI is expected to introduce about 350 new catalog analog products this year, Lu said, and catalog analog design wins are expected to more than triple from 1999.
Under Madavi's leadership, Burr-Brown grew revenue from $135 million in 1993, to about $430 million this year.