Syrus Madavi, credited by analysts for a performance turnaround at Burr-Brown Corp. during his seven-year tenure there as chairman, president, and chief executive, has been named vice president at Texas Instruments Inc., with responsibility for the Advanced Analog Products (AAP) organization.
Burr-Brown was acquired by TI in September in a $7.6 billion deal aimed at bolstering TI's leading position in the analog market.
In heading up the AAP for TI, Madavi will be responsible for the company's focus on catalog analog products, said Keh-Shew Lu, senior vice president of TI's worldwide analog business.
"Under Syrus' leadership, Burr-Brown became one of the fastest growing, high-performing analog companies in the world," Lu said. "He is now combining that experience with TI's extensive product portfolio and large customer support network to build the industry's broadest range of data converters, power management devices, and amplifiers."
TI is expected to introduce about 350 new catalog analog products this year, Lu said, and catalog analog design wins are expected to more than triple from 1999.
Under Madavi's leadership, Tuscon, Ariz.-based Burr-Brown grew revenue from $135 million in 1993, to about $430 million this year.