Fujitsu Microelectronics Inc. has named Shigeru Fujii to head its Systems Solutions Group, as the company attempts to build a stronger ASIC front to attack the North American chip market.
Fujii was previously general manager of the ASIC and System LSI division of FMI's Tokyo-based parent, Fujitsu Ltd. As a senior vice president at FMI, based in San Jose, he will continue to have global responsibility for the high-performance logic group, including Worldwide System LSI Technologies, Fujitsu's design methodology and infrastructure group.
FMI has identified the United States as the key target market for its high-performance logic products, with a particular focus on networking, wireless communications, and computer applications.
In an interview, Fujii acknowledged FMI's formidable competition in the form of Agere Systems, IBM Microelectronics, and LSI Logic, but said he feels confident in Fujitsu's strength in developing advanced technologies and strong industry alliances.
The hardest part, Fujii said, will be hiring new designers in a tight employment market. He said he initially plans to boost FMI's talent base by importing a pool of about 50 Fujitsu engineers, distributed among FMI's logic design centers in Dallas, Raleigh, N.C., and San Jose. Within a year, he hopes to double that number through external recruiting efforts.
He replaces Badar Baqai, who left to become executive vice president of engineering for Silicon Image.