DisplaySearch, Austin, Texas, said that LCD price reductions peaked in February for the majority of panel sizes.
Prices of TFT LCD notebook modules in the fourth quarter fell 11% from the prior quarter, to $356. Prices are expected to decline by another 20% in this quarter. Year-over-year prices are expected to be down 42% in this quarter.
By size, 13.3" XGA TFT LCDs have fallen the fastest at 52%. These dramatic price reductions enable notebook PC manufacturers to meet new price points and offer increased value compared to last year's product lines, which has enabled the notebook PC share of the total PC market to accelerate, according to DisplaySearch.
"For example, while $500 would have purchased a 13.3" XGA module in Q1'00, in Q1'01 there are no notebook displays priced over $500. In fact, notebook PC producers have the luxury of being able to procure 15" UXGA displays which offer increased display size as well as 144% more pixels for more than $30 less than last year's 13.3" price. The bottom line is more value for consumers with a price per pixel discount of 62%," the company said.
In the case of TFT LCD monitor modules, prices fell 14% sequentially in the last quarter of 2000 and are expected to fall an additional 13% in this quarter.
"We now see quarterly price reductions moving back to single digits in Q3'01 as low prices boost demand and narrow the current surplus. We expect prices to begin to increase in Q2'02," the company said.