TAIPEI, Taiwan -- Acer Inc. rolled out a multimedia PC for home users in a bid to double its share in the Chinese market.
The new product integrates a stereo, TV cassette recorder and DVD player, making it the first of its kind that offers these functions in one PC, said the company. Acer is counting on this combo to boost its share of China's home PC market to 5% over the next two years, compared with 2% to 3% currently, said Stan Shih, chairman of the Acer Group.
"We're expecting this product will let Acer become one of the top three brands on the mainland," chairman Shih said in a ceremony which kicked off Acer's participation in the Computex trade show beginning next week.
Acer's move underscores the hot competition in China's fast-growing market among the likes of Dell Computer Corp., IBM Corp. and Legend Computer Corp., the largest OEM in mainland China. According to Shih, the country's annual PC consumption will hit 4 million desktops in the next two to three years, jumping 33% from 3 million in 2001.
Taipei-based Acer is anticipating annual shipments of 700,000 to 800,000 units of the multimedia PC, with about 200,000 to China and 100,000 to Taiwan, said Scott Lin, president of Acer's Greater China region operations. Other markets the company is targeting include Hong Kong, Singapore, Malaysia, U.S., England, Germany and France, he added.
The production of the new PC, an upgraded version of Acer's existing Aspire line, will be outsourced to Microstar International Inc., a tier-one motherboard maker based in Taipei, Taiwan.
Acer's latest product allows the built-in TV-capture card to receive and record TV programs while other PC applications are in use. Its time-shift function makes possible watching a program before the recording is over. The Audio DJ function also lets users listen to music without having to turn on the computer, said the company.