After exiting the notebook graphics-IC market in 2000 and then introducing an a system-on-a-chip (SoC) for handheld Internet appliances last year, NeoMagic Corp. this week said Toshiba Corp. is using NeoMagic's MiMagic 3 (NMS7210) processor for its MOBILPHILE portable digital audio player.
The audio player, which Toshiba claims offers 18 hours of music playback from a single charge of its battery, uses the MiMagic to cobble together a variety of multimedia features and is aimed at PDAs and WebPads, communications platforms like cell phones and two-way messaging units, and entertainment devices such as games, MP3 players, and portable DVD players.
The MiMagic (Mobile Internet Magic) family of Applications Processors from NeoMagic integrates a 32-bit RISC processor, input and output functions, and high levels of multimedia capability, the company said.
Competitive offerings require multiple chips for the microprocessor, peripheral input/output devices, audio, graphics, and other functions, NeoMagic claimed.
But just as in the cutthroat graphics IC market that NeoMagic recently vacated, the Internet appliance sector is littered with casualties of its own, including companies like Gateway and 3M, which recently discontinued or postponed their IA lines.Analysts still predict handheld IAs will take off in the near future, with a market that encompasses PDAs, WebPads, handheld games, and cell phones growing to more than 175 million units by 2004, according to IDC, Framingham, Mass.