Motorola Inc.'s Semiconductor Products Sector plans to bolster all levels of its PowerQuicc processor family this year as it seeks to maintain a commanding lead in the beleaguered communications market.
Motorola SPS said that it will roll out new versions of PowerQuicc and Power-Quicc II that include integrated security encryption. Additionally, the company announced at its recent Smart Network Developer Forum held here that it has begun sampling two devices in the new Power-Quicc III family.
"We're deeply committed to the communications market and are continuing to make investments in all three of these families," noted Mike Shoemake, product marketing manager at SPS' Networking & Communications Systems Division in Austin, Texas.
"When we started offering communications processors in 1989, we were really the only game in town, but the landscape is becoming more and more competitive," Shoemake said.
"We have every intention of maintaining our leadership position. We are starting to see some market lift now, and expect that 2003 will be better than last year."
According to Gartner Dataquest, San Jose, Motorola controlled roughly 75% of the communications processor market in 2001, and garnered nearly six times the revenue of its closest competitor.
But while Motorola has enjoyed dominance, it has also watched its revenue erode during the industry downturn. Motorola had communications processor revenue of just under $1 billion in 2000, according to Gartner Dataquest, but that number fell to $435 million in 2001, and Shoemake said 2002 reven-ue declined again.
Since 1989, the company has ship-ped more than 140 million communications processors, accumulating 350 customers and more than 5,000 design wins, he said.
All three families will continue to be supported as the devices target a large number of end applications, according to Shoemake.
The PowerQuicc family primarily ad-dresses small-office/home-office and access applications, including DSL modems, wireless LAN, SOHO routers, remote-access routers, residential gateways, and integrated access devices.
Motorola's PowerQuicc II and PowerQuicc III families are designed for the access and edge markets, with applications including DSLAMs, LAN/WAN switches, PBX systems, wireless base-stations, basestation controllers, and central-office switching.
The two Power-Quicc III devices, the MPC8560 and MPC8540, are expected to begin sampling in the third quarter, with production set for the second quarter of 2004. The processors push the PowerQuicc architecture into the 600MHz range, up from a top end of 450MHz in the PowerQuicc II family, with plans to scale to 1GHz.
Motorola will bring out new versions of both the PowerQuicc and Power-Quicc II families later this year that will integrate an encryption engine prev-iously only offered as a discrete function, Shoemake said. The company also plans to add the engine to the Power-Quicc III family.