BANGALORE, India Dutch electronics company Philips said Wednesday (Feb. 23) it is looking to tweak some of its reference designs for the global market into custom products for the Indian marketplace.
Philips is also growing the strength of its division here that develops consumer businesses solutions in audio/video and television systems, increasing staff from 300 to 500 and strengthening its center of software competence for the Nexperia home platform.
"We need to cater to the Indian market as it develops and spending power increases," said Leon P.J. Husson, executive vice president, consumer businesses, Philips Semiconductors (Eindhoven, Netherlands). "Next month, we will examine how to build systems for this market from a semiconductor point of view, fine-tuning reference designs from an Indian market viewpoint."
Philips Semiconductors is also leveraging Indian software companies by getting some of these firms to build connectivity, audio/video codecs, middleware and application software and software stacks.
On the hardware side, the company outsources chip design functions such as RTL design and verification and modeling to three local firms and will outsource even more.
Philips Bangalore contributes libraries, IP modules and design flows to the chip design process, and is slated to take on even more central chip design work next year, said Rajeev Mehtani, director, Philips Semiconductors, Bangalore. Advanced chip design for newer consumer devices, chip level integration and leading-edge 65nm consumer IC design will be handled by a design team slated to expand beyond the 100 engineers it now has, Mehtani added.
Currently, only minor parts of chip design for the company's consumer business are done out of the Bangalore office.
Philips has a development center in Bangalore for its various business divisions employing 1,500, but plans to more than double staffing here in the next few years.